Networking Event - 5:30pm-late
SES Chicago Meet & Greet
We've invited all our speakers, so this is your chance to mix and mingle with the experts. Nab some one on one time, or just hang out with other attendees, whether they are SES alumni or newbies.
RSVP: http://www.meetup.com/SESChicago/events/38965272/

Location: Big Bar at Hyatt Regency Chicago

Sponsored Session - 11:45-12:45pm
Enterprise PPC: Capturing Demand while Governing Your Brand
Marketers lose significant dollars because of keyword cannibalization from within their own organizations, whether it's multiple divisions or multiple physical locations creating conflict. What a waste! Companies also miss opportunities to lock out the competition by leveraging brand equity. In this session, specifically intended for enterprise PPC campaigns, Performics will teach you how to create governance strategies that drive more revenue to your bottom line.

What you will take away from this session:

• Governance analysis: How to assess your current governance opportunity
• Intent analysis: How participant intent drives governance decision making
• Governance implementation: What are the core dependencies of implementing a successful governance strategy

• Speakers:
  Matt Miller, Senior Vice President, Strategy & Analytics, Performics
  Linda Khoshaba Sturman, Vice President, Business Development, Performics
  
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Location: Columbus Hall GJ

Partnered Event - 12:45-2:00pm
Mobile - Touch the Future of Business
Learn how mobile applications, mobile marketing, and the transforming mobile landscape are changing the future of business. Our panel of experts will discuss how businesses-large and small- are utilizing mobile to reach customers, employees and shareholders on a 24/7 basis.

Hear how mobile technology can help facilitate customer service; integrate social media; and take advantage of geo-marketing. In this session you will discover how enterprise-focused mobile apps can make your employees more efficient and more effective.

Find out how your business should be using mobile technology before the trends pass you by.

• Featured Speakers:
  Sean Everett, Founder, Evolyte
  Joshua Hernandez, CEO, Tap Me! Games
  Reid Lappin, Founder, VOKAL Interactive
  Barbara Maldonado, Social Media & Mobile Strategist, Legacy Marketing Partners
  Ted Novak, Partner, Clique Studios, LLC

Note: Seats are limited. To attend, please make your selection during the SES Chicago registration process.

Location: Columbus Hall GJ

Sponsored Session - 2:00-3:00pm
Microsoft adCenter Desktop Lab
Join us for an interactive walk-through of the newly innovated adCenter Desktop tool. We are excited to demonstrate the improvements and latest upgrades we have made to make this a more effective and compelling tool altogether. See for yourself, join us and learn about how we have improved: performing bulk updates across multiple campaigns, ad groups, keywords, and ads; generating and researching new keywords; working online or offline; and importing your campaigns from other paid platforms. Feel free to bring your laptop and follow along!

• Speakers:
  Paul Corkery, SMB Operations Program Manager, Search Platform & Tools, Microsoft Advertising
  
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Location: Columbus Hall CD

Special Theater Presentation - 5:40-6:30pm
Think Differently: 10 lessons learned from Steve Jobs and his marketing, retail and customer experience teams
Apple's meteoric rise to the become the most valuable company in the world has many lessons for today's marketers. How is it they leaped into the direct to consumer retail environment only over the last few years, yet outsell most of the best retail brands by a factor of 10x per square foot. Why are they among the most loved brands? Bryan will explore 10 insights learned from Steve Jobs and his marketing, retail and customer experience teams and share with you how you should be applying these insights to your business.

• Speakers:
  Bryan Eisenberg, SES Advisory Board; NYTimes Bestselling Author, bryaneisenberg.com
  
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Location: Expo Hall

Sponsored Session - 9:45-10:45am
Reeling them In: Attract and Convert Your Audience through Smart Optimization
Customers are saturated by the sheer volume of messages coming to them from every direction, at every moment. Average conversion rates are from one to two percent, only proving how inefficient and ineffective most marketing campaigns are at achieving a true voice. So, how do you get heard in such a noisy world? Real-time testing and segmentation optimizes all online advertising and marketing campaigns. In this session, we'll explore how to gain valuable insight from all your campaign data, regardless of channel, and leverage that data to successfully attract and convert your audience.

• Speaker:
  Matt Malden, VP of Marketing, Autonomy, an HP company
  
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Location: Columbus Hall CD

Sponsored Session - 11:15-12:15pm
Manage Large Search Campaigns More Efficiently with DoubleClick Search V3 Forrester Research teamed up with Google to help quantify the financial impact organizations see when they use a search engine management tool like DoubleClick Search V3. Come hear what they discovered and see first-hand how your search team can be more efficient in their day-to-day workflow, reporting, and bid optimization activities. We'll give you a live demo of the latest features in DS3 and share our plans for the next couple of months. Also, get a sneak peek of our vision for the rest of the DoubleClick Platform and see how search is just one of several online channels you should be thinking about for 2012.

Spotlight Sessions - 1:30-2:30pm
‡Spotlight Sessions are only available to conference pass holders.

Content Marketing Optimization
The core of any search or social media marketing program centers on content. Digital assets, rich media, web pages, MS Office and PDF docs as well as content created and shared by consumers all offer opportunities for optimization. If it can be searched, it can be optimized!

Online marketing is increasingly competitive and brand marketers world-wide are seeking real advantages that will improve the efficiency and impact of their Social Media and SEO efforts. This session provides unique insight into content based optimization strategies and processes as well as tactics for sourcing, creation and promotion of optimized content on the social web.

• Solo presentation by:
  Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
  
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Location: Columbus Hall KL

Is Retargeting / Remarketing Right for You?
You spend a lot on paid search, invest hundreds of hours of time into your SEO. Search traffic is among your best converting traffic because the consumer is hunting for what you've got. Yet, depending on your site and the keywords, it's likely that 80-98 percent of search visitors leave without a purchase, becoming a lead or making contact with you via phone or social media. All is not lost, technology is giving us additional opportunities to communicate with consumers even if they never registered on our site.

Remarketing, also known as retargeting, is a technology that allows marketers to show their ads to former site visitors while they surf elsewhere on the web. Sounds very simple, however a lack of awareness around the technology has ruffled some feathers in the industry.

In this session you'll learn the success factors for retargeting and illustrate the vendor landscape. In addition you'll learn how to execute a campaign that balances the amazing yet anonymous intent information gleaned from search terms against the "creepy factor" of running retargeting ads that make some consumers feel violated.

• Solo presentation by:
  Kevin Lee, Co-Founder & Executive Chairman, Didit
  
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Location: Columbus Hall CD

Social Media Marketing: Killer Advertising Tactics
What can you do with a social network like Facebook that has over 700 million members? And how can you leverage LinkedIn to generate targeted conversations with an interested and relevant audience - both online and offline? Find out as these accomplished marketing experts share their "killer tactics" for harnessing the real marketing and ecommerce potential of advanced social media advertising. Find out what some of the most successful social media marketing campaigns have in common and what tools can help make your social networking efforts pay off with killer results.

• Moderator:
  Merry Morud, Online Marketing Account Manager, aimClear®
  
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• Speakers:
  J.D. Gershbein, CEO, Owlish Communications
  Marty Weintraub, CEO & Founder, aimClear
  
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Location: Grand Ballroom EF

Advanced Keyword Modeling
Google Instant and Bing's intent-based results are creating a need for a new generation of keyword research, expansion and modeling techniques. This session will guide you through ways to integrate data from search, social and traditional media to identify new opportunities and revenue streams.

• Solo presentation by:
  Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting
  
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Location: Columbus Hall GJ

Advanced Paid Search Tactics
Your campaigns are performing OK. How to take them to the next level? Advanced PPC tactics can actually be more fun than basic ones, because you get to activate both left and right brain power, tapping into your own unique aptitudes as well as your customers' deepest desires. This session covers campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation, techniques for acting on seemingly inconclusive data, and more.

• Moderator:
  Mikel Chertudi, SES Advisory Board; Senior Director of Marketing, Adobe
  
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• Speakers:
  Ben Brutsch, Sr. Manager Marketing, Adobe Systems
  Matt Van Wagner, President, Find Me Faster
  
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Location: Columbus Hall EF