Networking Event - 7:00pm-late
SES Toronto Meet and Greet

This event is open to all SES Toronto attendees. Hang out, talk shop, meet speakers, exchange ideas and casually swap notes about sessions you are looking forward to attending. Come and share your experience and interest in marketing! (Over some drinks of course.)

Want to attend?
Join the Search Engine Strategies Toronto Meetup Group to RSVP.

Location: Charlotte Room (http://charlotteroom.com)

Win a Netbook!
Booth Bingo

Visit all the booths in the exhibit hall to get your Bingo card stamped. Grand Prize: Netbook. Winners drawn randomly. Drop your completed card off in the Booth Bingo box in Registration. Drawing in Expo Hall On Friday, June 11th at 3:00pm. Must be present to win.

*Open to all conference and expo hall attendees.

Theater Presentation - 11:40-12:00pm
Why Every Company Should Be Conversion Testing
Learn how companies are using conversion testing to improve results without spending more money on budgets. This short seminar includes a demonstration of split testing & heat map testing in action and how it can be used to improve your companies bottom line. After taking you through a real world example you will understand:
• Why every company should be doing split testing
• How to use data to improve results
• How heat map analysis can help determine page positioning

• Speaker:
  DJ Kennedy, VP Operations, Techwyse
  Jon Dyer, Techwyse

Location: Expo Hall

Theater Presentation - 12:30-12:50pm
SEO Regionalization Strategies for Global Organizations

• Speaker:
  Heather Molina, Account Director Organic/Social, Outrider Canada

Location: Expo Hall

Sponsored Session - 1:00-2:00pm
Search & Display - Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display
Looking for a more effective way of driving online sales with your current Search or Display campaign? Think that display has no place in your performance buy? This session covers why you should be executing both simultaneously to drive potential customers through the purchase funnel. Also, Understanding the value of performance display, and the role it plays alongside your search buy is key to growing your digital marketing spend. If you still think display is expensive, complicated, ineffective, this is the seminar for you.

• Speakers:
  Mike O'Sullivan, Ad Platforms and Strategy Lead, Microsoft Canada
  Chau Le, Search Expert, Microsoft Advertising Canada
  
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Location: TBA

Theater Presentation - 2:10-2:30pm
Superior Site Content Strategies - Devising Content that Works!
Organic search, social media, and paid search often owe their success to superior content. In this session, learn techniques to structure content that draws traffic, and establishes you the site owner as an authority in your space.

• Speakers:
  Jeff Quipp, Founder and CEO of Search Engine People Inc.

Location: Expo Hall

Theater Presentation - 4:10-4:30pm
Sitecore Online Marketing Suite and the Latest Advances in Web CMS and Online Marketing Convergence
Discover how Sitecore is forging ahead with new breakthroughs in website marketing due to integration of Web Content Management (Web CMS) and online marketing functionality. Learn how Sitecore locally collects, analyzes and acts on visitor data - and the implications this has on website personalization. See for yourself all the marketing tools that are included in the Sitecore WCM platform, including analytics, landing page builders, email campaign managers, web form creators, and what this means for your website.

• Speakers:
  Kerri Jankelow, Regional Director, Sitecore Canada
  John Austin, Regional Manager, Sitecore Canada

Location: Expo Hall

Theater Presentation - 4:40-5:00pm
Search & Social for Online Publishers
In this presentation, NVI will outline strategies to: (1) SEO restricted content, (2) attract new users, (3) use social media to retain existing and acquire new users, (4) reduce social media integration costs, and (5) personalize user-experience.

• Speaker:
  CT Moore

Location: Expo Hall

Theater Presentation - 5:10-5:30pm
5 Secret PPC Metrics You Can't Afford to Miss
Think you're measuring all of the most important PPC metrics? Think again. Join Acquisio's Director of Canadian Sales Mark Lajoie to learn about the 5 advertising metrics that can help you further optimize your campaigns and gain competitive advantage.

• Speaker:
  Mark Lajoie, Director of Sales, Canada

Location: Expo Hall

Networking Event - 5:00-6:00pm
Networking Cocktail Reception

Location: Expo Hall

Networking Event - 6:30-9:30pm
"Official" SES Toronto After Party

The first 50 people to register will get a FREE ticket to the party which includes complimentary drink and hors d'œuvres. Regular price is $20 or $25 at the door.

Location: Libra Lounge, 391 King Street West

Theater Presentation - 10:10-10:30am
Web Presence Analytics in Action
We will show a real life example of online tactics and how to track the results. Learn how to:
• Track a Tweet
• Determine the popularity of a blog post
• Review web traffic
• Create a consolidated platform to track and measure your initiatives

• Speaker:
  Jeff Jones, Senior Product Manager, gShift Labs
  
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Location: Expo Hall

Theater Presentation - 12:10-12:30pm
Custom Content: Strategies to Engage Users and Drive Traffic
Thadd Palmer is a Business Development Executive for Brafton Custom News, based in Boston, Massachusetts. Since coming to Brafton in 2009, Thadd has developed client relationships with companies ranging from Fortune 500 leaders to small businesses - all with the goal of developing their online marketing initiatives through the use of custom content.

Prior to joining Brafton, Thadd had a diverse sales and marketing career in the online media and non-profit worlds. He has a MBA from Babson College and BA from The New School in New York City. Thadd is passionate traveler, and, when not discussing the merits of custom content, he can be found exploring remote beaches or viewing wildlife.

• Speaker:
  Thadd Palmer

Location: Expo Hall

Networking Workshop - 4:15-5:15pm
Open Mic: Black Hat White Hat - Does it Really Matter Anymore?
(Details to follow shortly)

Location: TBD