| 7:00-6:30pm |
Registration |
| 7:00-8:50am |
iEnjoy a delicious breakfast while learning actionable tactics and strategies for effective Content Marketing and Social Media.
Click for schedule details!
Social Media Training Workshop & Breakfast (Additional $99 fee applies) |
| 8:00-9:00am |
Morning Coffee |
| 9:00-10:15am |
Morning Keynote
|
| 10:15-11:00am |
Grand Opening of the Expo Hall (open 10:00-6:00pm) |
| 11:00-12:00pm |
Attendees may choose to attend one of the three sessions offered during this time.
Track 1
SEO Then & Now: What's the Same? What's New?
If you entered a time capsule in 1999 and stumbled into a search engine optimization assignment in 2010, you'd be startled by an array of unfamiliar challenges. News flash: it's not all about title tags and meta keywords anymore. Reciprocal linking? Yawn. Are search engines too stupid to index dynamic URL's? Not anymore. Panelists cover proven SEO fundamentals, and then update you on the latest trends you cannot afford to miss. P.S. Yes, title tags are still important.
- Moderator:
Jim Hedger, Writer & Broadcaster, Digital Always Media
- Speakers:
Erika D. Brown, EVP Corporate Strategy, Digital Media Practice, Frost & Sullivan
Anne F. Kennedy, SES Advisory Board; International Search Strategist, Author, Beyond Ink USA
Judith Lewis, Head of Search, Beyond
Track 2
Video: The Next Marketing Frontier
Video has found its way into the daily routines of most Internet users. YouTube now boasts more than 100 million uniques and streams more than 6 billion videos monthly, according to the latest numbers from Nielsen. Meanwhile video ad networks and premium sites like Hulu have begun to establish real reach. This panel will cover the latest developments in video-based marketing, including:
- Discovery: What factors make your video assets visible to web surfers?
- Ad networks: How can you make the most of these vehicles, and what can you safely ignore?
- Formats: pre-roll, overlays, interactivity, and in-page video
- YouTube: The elephant in the room during any discussion of online video.
- Moderator:
Matt McGowan, Managing Director, Americas, Incisive Media
- Speakers:
Brian Cusack, Display Sales Manager, Google
Jonathan Allen, Director, Search Engine Watch
Greg Jarboe, President & Co-founder, SEO-PR
Peter Farfaras, Solution Specialist, Emerging Media, Microsoft Advertising Canada
Track 3
21 Secrets to Top Converting Websites
The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate. In this fast paced session you'll find relevant examples from retail sites, B2B sites, publishers and everything in between. You'll learn the key principle of GTC - Get the Cash! You'll never be able to look at a website the same way again.
- Introduction by:
Mike Grehan, Global VP Content, SES, Search Engine Watch, ClickZ
- Solo presentation by:
Bryan Eisenberg, SES Advisory Board; NYTimes Bestselling Author, bryaneisenberg.com
|
| 12:00-1:00pm |
Networking Lunch in the Expo Hall |
| 1:00-2:00pm |
Attendees may choose to attend one of the three sessions offered during this time.
Track 1
Information Architecture, Site Performance Tuning & SEO
The technical and navigational foundations of your website can significantly impact search referral traffic, either directly or indirectly. Experts explain why all of this matters, and offer tips on how to organize, label, and prioritize your content; how to speed up your site; and how to assess and fix bloated code that may impact the user experience and search rankings.
- Moderator:
Bryan Eisenberg, SES Advisory Board; NYTimes Bestselling Author, bryaneisenberg.com
- Speakers:
Ezra Silverton, President & Founder, 9th sphere
Dan Klyn, Information Architect, Riders Discount
Track 2
Successfully Integrating Search & Social Media
With blogs, user generated content, tweets and facebook/linkedin profiles being ranked above all else in Google, what is more important than integrating your Search and Social Media Strategies to ensure brand reach, integrity and of course rankings. Learn how companies are striving to cohesively tie it all together to ensure success.
|
 |
Sponsored Session
Search & Display - Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display
Looking for a more effective way of driving online sales with your current Search or Display campaign? Think that display has no place in your performance buy? This session covers why you should be executing both simultaneously to drive potential customers through the purchase funnel. Also, Understanding the value of performance display, and the role it plays alongside your search buy is key to growing your digital marketing spend. If you still think display is expensive, complicated, ineffective, this is the seminar for you.
- Speakers:
Mike O'Sullivan, Ad Platforms and Strategy Lead, Microsoft Canada
Chau Le, Search Expert, Microsoft Advertising Canada
|
| 2:00-2:30pm |
Afternoon Break on the Expo Hall |
| 2:30-3:30pm |
Attendees may choose to attend one of the three sessions offered during this time.
Track 1
Link Building Basics
Discover how search engines rely on link analysis as an important component for ranking web pages. You will also learn how to increase traffic to your site by building quality links in an appropriate manner.
- Introduction by:
Andrew Goodman, SES Advisory Board; President, Page Zero Media
- Solo Presentation by:
Jeff Quipp, Founder and CEO, Search Engine People Inc
Track 2
Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals
We hear it all the time: an online marketer returns from an SES event brimming with new ideas and advertising tactics only to hit a wall when they present their plans to the developers responsible for implementing their ideas. It's no secret that marketing and tech don't often speak the same language and as a result projects are slowed or stalled, and millions of marketing dollars are wasted. So how do you bridge the gap? Hear from a panel of marketers and developers on how to collaborate and pull off a technical online project successfully.
- Moderator:
Tracy Falke, Director of Content, Search, Social Media & Emerging Technology, Powershift Media Group
- Speakers:
Jonathan Allen, Director, Search Engine Watch
Puneet Bhasin, Manager Network Operations, Schematic INC
Casey Rovinelli, Director, Digital Marketing, National Hockey League Players' Association
Track 3
Managing a Global SEO Campaign
As the world becomes smaller and search marketing becomes more complex, the era of "ranking well in Google" is over. This is especially true for companies who are targeting multiple markets or countries. This new opportunity also brings many new complexities to be considered other than standard SEO. This session tackles these key issues critical to successfully developing, optimizing, and managing the global campaigns that will meet those next generation marketing goals, without losing control or your mind.
- Moderator:
Anne F. Kennedy, SES Advisory Board; International Search Strategist, Author, Beyond Ink USA
- Speakers:
Ian McAnerin, CEO, McAnerin Networks Inc.
Crispin Sheridan, SES Advisory Board; Senior Director of Search Marketing Strategy, SAP
Michael Bonfils, International Managing Director, SEM International
|
| 3:30-3:45pm |
Session Interval |
| 3:45-5:00pm |
Attendees may choose to attend one of the three sessions offered during this time.
Track 3
Video Search Optimization Site Clinic
Online video is popular. According to comScore Video Metrix, 21.7 million Canadians watched over 4 billion videos in April 2010. And close to 19.1 million Canadians watched almost 2.2 billion videos on YouTube.com that month. Marketers who want to learn how to seize this new opportunity should attend this clinic. The author of YouTube and Video Marketing: An Hour a Day will share the tips, techniques and tools you need to optimize your video for YouTube and Google universal search results. Be sure to bring your business cards because it doesn't get more interactive than this!
- Moderator:
Jon Myers, SES Advisory Board; Director, Account Management, Yahoo! UK & Ireland
- Speakers:
Greg Jarboe, President & Co-founder, SEO-PR
Track 2
Bringing SEO In-House: The Pros & Cons
Managing SEO in-house at mid- to large-sized organizations can pose many challenges. Once the company decides to start SEO in-house, what's next? In this session you'll learn what you'll need to do in order to manage a successful in-house SEO program that runs smoothly and successfully. There are many groups involved in SEO besides the subject matter experts and if you are responsible for SEO, you need to learn and implement these tactics that will increase the productivity and reduce the frustrations you face on a regular basis. Come and see marketers deliver the keys to success, as well as the roadblocks, in building well-integrated search marketing programs that thrive on support from all levels of the company.
- Moderator:
Crispin Sheridan, SES Advisory Board; Senior Director of Search Marketing Strategy, SAP
- Speakers:
Andrew Goodman, SES Advisory Board; President, Page Zero Media
Laura Callow, Senior Search Marketing Manager, Intuit Canada, Global Business Division
Track 3
Augmented Reality: A New World Order
User migration to a mobile environment is driven not only by information and communications requirements, but also a host of applications that are useful, quirky, or just plain fun. App developers and experts explain how these apps hook users, demonstrate their rapid growth trajectory, and explore what might be in store for the future.
- Moderator:
Stewart Quealy, SES Advisory Board & VP, Content Development, SES Conference & Expo
- Speakers:
Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC
Mathijs Gajentaan, CEO and Co-founder, Winvolve
Ling Guan, Professor, Canada Research Chair, Ryerson University, Toronto
|
| 5:00-6:00pm |
Networking Cocktail Reception in the Expo Hall |
