Search Analytics Training & Workshop

Full day $1,395

Is analytics a boring, frustrating and confusing experience? Do you wish you knew what was important to track and why?

Analytics has a bad reputation for being boring, arduous and repetitive work. Real analytics is not any of those things. Liberate your quest for actionable information with this 2-part session that will help you transform your business. Learn the concepts that will enable you to gain actionable information and see exactly "what's going on" within your website.

Who should attend?
This session is targeted for marketing managers, IT professionals, small business owners, or anyone that has been tasked with getting actionable information out of Google analytics. While Google does provide some helpful information, some people have to learn by seeing and having a helpful hand to guide them in developing and getting the best out of their website. If your organization needs more out of analytics than "unique visitor reports", this is the session for you.

Agenda

Session 1:

• Numbers and their origin
• Re-learning analytics
• Understanding the User
• Analyzing the user
• Finding what works
• 7 steps to better analysis and reporting.

Learn to:

• report numbers correctly
• develop effective reporting tactics
• defend your findings
• create effective and memorable reports
• measure ROI of marketing efforts

Build your business:

• analyze patterns of user behavior
• connect analytics with your SEO to experience amazing results
• connect analytics with design to find obstacles
• use analytics to find opportunities

Session 2: Install it right.

• Eliminate obstacles to tracking
• Interface overview
• Basic reports
• Starting segmentation
• Developing goals
• Dig in to deeper reports
• Enhance reports with the API

Learn to:

• verify a correct installation of Google Analytics
• find technical obstacles to analytics
• develop proper segmentation tactics
• set up goals and assign value

Really dig in:

• analyze traffic by source
• find and fix website problems
• associate data points for effective marketing tools
• evaluate persuasive points in your website
• use the overlay report effectively
• understand the funnel analysis

Instructors:
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Ben Bailey, Director of Analytics, SiteLogic

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How to Architect a Search-Engine Friendly Website

Half-day $845

A search-engine friendly website is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the needs of crawler-based search engines and your site's visitors.

Ultimately, the site must be profitable for the website owner. Can a single site satisfy all of these groups? Yes it can... if you have the right architecture, navigation design, and page layouts. In this 4-hour training session, attendees will learn the whys, whats, and hows of architecting a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.

Who should attend?
Anyone who designs and promotes websites as part of their work should attend this workshop!

For new and experienced marketers: Whether you are a new marketer or a seasoned veteran, this workshop will help you take your campaigns to the next level of effectiveness. (HTML knowledge is not required.)

For new and experienced web designers: Minimize advertising expenses by creating search-friendly and cost-effective website designs. Learn how to avoid common pitfalls early in the design and architecture processes.

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Instructor:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

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Advanced Keyword Research

Half-day $845

In this 4 hour training session attendees will explore the tools available for identifying, researching and zeroing in on the right keywords for your SEO, PPC and even Social Media campaigns. We will walk through the process in theory first and then work on a real world example that leverages the latest tools available. Students are welcome to bring their laptops to this session. Wireless access will be provided.

After attending, you will be able to:

• Understand the role of Keyword Research/ Discovery and how it is integral to SEO, PPC and Social Media campaigns
• Identify and refine the initial set of possible keywords for any campaign using various methods and tools
• Analyze your initial set of keywords and learn to sort them into themes for various SEO, PPC and Social Media campaigns
• Be able score your final list of keywords to identify those that are likely to perform the best
• Know where to place your keywords for maximum effect, and how to mix in additional search term modifiers that will let you leverage your targeted search terms for greater traffic

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Instructor:
Ron Jones, President/CEO, Symetri Internet Marketing

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