Tracy Falke runs Content, SEO, SEM, and Social for Freestyle Interactive, one of the largest full service creative digital agencies in the UK. She also works with their Art Directors to conceive, execute and manage CRM (or social CRM campaigns, and sometimes even invent technical solutions, though she can't code!

Freestyle provides strategic planning, creative design and technical build across a full range of digital services, including: websites, email marketing, search engine marketing, online advertising, mobile marketing, social media marketing and online PR, DVD/ CD Rom and Digital Asset Managment. Freestyle Interactive's clients include: TNT, Lloyds TSB, Virgin Active, Amtico, Baxi, Land Rover, Arriva Buses, City University London, Alstom, Thales, Marstons, Volvo Cars, and Olympic gold medalist Rebecca Adlington.