Lauren is the Sr.SEM Manager at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics and cross channel integration.

Through Lauren's consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser.

Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon.

Lauren graduated magna cum laude from Emerson College with a B.S in marketing communications.