Speaker Profile
Since joining Google in early 2007, Hayley has been a prominent figure in Google's Online Sales Travel Vertical. Managing teams responsible for over $50 million in annual revenue, Hayley has helped drive the vertical to double-digit year-over-year growth by identifying and pursuing new revenue streams and opportunities. Hayley has worked closely with travel clients across multiple subverticals to manage and optimize their SEM, Display, and TV advertising campaigns.
Most recently, Hayley has shifted gears to drive new business for Google. Her team partners with businesses new to online advertising by helping them develop, implement, and execute an online marketing strategy.
Prior to Google, Hayley graduated magna cum laude with a Bachelor of Science degree in Communication from the University of Southern California. She enjoys spending her time outdoors and exploring the world.
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
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Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
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IT/Web:
Executive Director, IT
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IT Project Manager