David Rodecker is Founder and CTO of Relevant Ads, Inc., which was founded in 2004, with the mission of getting businesses ranked in local search engine results using proprietary, scalable technology solutions. Clients include thousands of local businesses and national chains/franchises that target customers by geographic area. The company is headquartered in Fountain Valley, California. Local Splash is the RelevantAds product that gets businesses guaranteed placement and ranking optimization on local (map), organic and pay-per-click results of major search engines like Google, Yahoo! and Bing. Local Splash provides local (map), organic and pay-per-click results. Local Splash is backed by the Local Splash Guarantee which guarantees that a business will be found on the first page of local search results within 6 weeks, and if they are not, they won't pay until they are on the first page. David oversees technology operations, development and scaling provisioning processes.

Prior to founding Relevant Ads, Inc, David led technology development at Interchange Corporation launching local.com which became the fastest growing local search destination hitting 4.4MM unique visitors in 3 months. Over 6 years, David held key senior positions at Interchange which IPO'd in 2004, raising $22MM. As a founding partner at Mail2World he created an email service, establishing its use to 6.5MM hosted mailboxes with clients such as ICQ, iVillage, EsMas and NetIdentity. David has appeared on CNBC and TechTV evangelizing web-hosted software services. Earlier in his career, David led technology initiatives at PIMCO, the world's largest manager of fixed income portfolios. At PIMCO David led the development and implementation of a high-capacity electronic exchange, which conducted over $1.2 trillion dollars in trades during its first year. David earned his bachelors degree in Engineering from the University of Southern California as a Phi Kappa Phi scholar and holds an MS degree in Biomathematics from the University of California, Los Angeles.