Dana Todd, CMO of Newsforce, is more than just a pretty hair color. Personal brand aside, she has driven value for hundreds of companies since 1996, helping them find wisdom and success in interactive marketing. Dana has had an illustrious career in online marketing and search marketing, first leading San Diego interactive agencies Bien Logic and SiteLab; then founding SEMPO and its training arm SEMPO Institute; and most recently launching a startup called Newsforce that redefines how companies think of advertorial and sponsored content. Dana is a favorite speaker at Search Engine Strategies, ad:tech, OMS, SMX, OMMA and other industry conferences, and is frequently sought by the financial press (Wall Street Journal, Newsday, CNET, CNNMoney) and analysts for trend insights about search marketing and internet advertising. Biolinks: Madison Avenue Journal interview , LinkedIn.