Mr. Leyva is responsible for defining and implementing the product strategy for Covario's Deployment Solutions product line. He is a seasoned Internet veteran with nine years in online advertising and marketing technologies. A major theme of his career has been coming into organizations and devising growth strategies for category-defining products at their mid-stage. Mr. Leyva started out his software career with Aldus PageMaker, the application that originated desktop publishing. Later he worked for Adobe Systems as the international project manager for Acrobat, the application that defined cross-platform publishing. Since then, he has held senior-level positions combining product management and marketing with Overture (Yahoo/Microsoft), the originator of search engine marketing; Citysearch (IAC), the largest online local directory; and Efficient Frontier, which pioneered the application of modern portfolio theory to SEM.