Aitan leads Google's global product strategy in the area of interest based advertising. After announcing Google's entry into the "audience" space in 2009, he has been driving product strategy in that area across multiple product lines including the launch of remarketing in March of 2010. Aitan came to Google from DoubleClick, where he focused on optimization solutions. Throughout his career, Aitan has been an innovator and a thought leader. Aitan started his career at Bloomberg, where he was a financial software developer. He later co-founded a venture-backed startup, noteclip.com, which developed an online notebook to organize the information people find online. Aitan earned his MBA from NYU and is currently living in NY with his family.