Conference Agenda: SES San Francisco - August 16-20, 2010 - SES Conference & Expo | The Leading Search & Social Marketing Event

Agenda Overview: SES San Francisco 2010 - August 16-20

Monday, August 16 - Partnered Training (Additional registration fee applies)

8:00am	Email Marketer's Toolkit For Success
8:30-5:30pm	Bruce Clay SEO Training
7:00pm-late	Connected Marketing Meet & Greet

Theater Presentations: Schedule

Theater Presentations
in the Expo Hall
(open 10:00-7:15pm)

11:00-11:20
11:30-11:50
12:00-12:20
12:30-12:50
1:00-1:20
1:30-1:50
2:00-2:20
2:30-2:50
3:00-3:20
3:30-3:50
4:00-4:20
4:30-4:50
5:00-5:20
5:30-5:50

Yahoo! & Bing
Wpromote
Findology
Google
Yahoo! & Bing
Ask
Raven
iContact
Bruce Clay
Searchmetrics
Marin Software
Trada Inc.
Local.com
15miles

Tuesday, August 17 - Day 1

8:00-6:15pm	Registration
8:30-9:30am	Morning Coffee
9:30-10:45am	Conference Welcome & Opening Keynote Jeffrey Hayzlett, Celebrity CMO, Best Selling Author & Former Kodak CMO
10:45-11:30am	Grand Opening of the Expo Hall (open 10:00-7:15pm)
	Track 1	Track 2	Track 3	Track 4	SEW Labs
11:30-12:30pm	Introduction to Search Engine Marketing	iSponsored sessions are free to attend. Click for session details! How Large Advertisers are Accelerating their SEO with Social Media	Introduction to Analytics	Search: Where to Next?	PPC Lab Primer
12:30-1:30pm	Networking Lunch in the Expo Hall
1:30-2:30pm	Successful Information Architecture	Digital Asset Optimization	Meaningful SEO Metrics: Going Beyond the Numbers	Introduction to Information Retrieval on the Web	SEO Lab Primer
2:30-3:00pm	Afternoon Break in the Expo Hall
3:00-4:00pm	Link Building Basics	Content Marketing Optimization	Deep Dive Into Analytics	iSponsored sessions are free to attend. Click for session details! 10 Things To Supercharge Your SEM Campaigns	SEW Lab iSEW Labs are workshop-style sessions. Click for details! (2-Hours) PPC Lab
4:00-4:15pm	Session Interval
4:15-5:15pm	Developing Great Content	Introduction to Remarketing	21 Secrets of Top-Converting Websites	SEO Through Blogs & Feeds
5:15-7:15pm	Networking Cocktail Reception in the Expo Hall
6:30-9:30pm	Madison Logic Showdown
7:00pm-late	The Quants Strike Back

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Theater Presentations: Schedule

Theater Presentations
in the Expo Hall
(open 10:00-3:00pm)

10:40-11:00
11:10-11:30
11:40-12:00
12:10-12:30
12:40-1:00
1:10-1:30
1:40-2:00
2:10-2:30

AdGooroo
eZanga.com
LookSmart
Marchex
Sedo
iCrossing
Unica
Acquisio

Wednesday, August 18 - Day 2

8:30-6:00pm	Registration
8:30-9:30am	Morning Coffee
9:30-10:30am	Morning Keynote BJ Fogg Author, Persuasive Technology: Using Computers to Change What We Think and Do
10:30-11:00am	Coffee Break in the Expo Hall (open 10:00-3:00pm)
	Track 1	Track 2	Track 3	Track 4	SEW Labs
11:00-12:00pm	SEO 101	News Search Optimization	Bringing SEO In-House: The Pros & Cons	Crossing the Digital Divide: The Leap From Search to Display	Local Lab Primer
12:00-1:00pm	Networking Lunch in the Expo Hall
1:00-2:00pm	iSponsored sessions are free to attend. Click for session details! It's All About the User: Search Insights for Your Site	Search, PR & the Social Butterfly	Stretching Your Marketing Dollars: The Upside of Search	Getting Mobilized! Mobile Marketing Strategies	Video Lab Primer
2:00-2:30pm	Afternoon Break in the Expo Hall
2:30-3:30pm	Scaling Up Your SEO Campaigns	Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals	Real-Time Storytelling	iSponsored sessions are free to attend. Click for session details! Link Building in August of 2010 with Jim Boykin	Competitive Research
3:30-3:45pm	Session Interval
3:45-4:45pm	Paid Search 101	iSponsored sessions are free to attend. Click for session details! Ad Innovations @ SES SF	B2B Search Marketing Tips	Twitternation & Automation	SEW Lab iSEW Labs are workshop-style sessions. Click for details! (2-Hours) SEO Lab
4:45-5:00pm	Session Interval
5:00-6:00pm	How to Become a Link Magnet	Beyond the Click: What Shoppers Need Now	B2B Lead Generation Management & CRM Integration	iSponsored sessions are free to attend. Click for session details! A powerful new choice in search
6:00-7:00pm	Black Hat, White Hat Un-conferenced
7:00-10:00pm	#140conf Summer Cocktail Party
8:00-11:00pm	IM Charity Party

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Thursday, August 19 - Day 3

8:30-5:00pm	Registration
8:30-9:30am	Morning Coffee
9:30-10:30am	Morning Keynote Tim Ash, Author, CEO, SiteTuners.com The Four Pillars of Building Instant Trust Online
10:30-10:45am	Session Interval
	Track 1	Track 2	Track 3	Track 4	SEW Labs
10:45-11:45am	Paid Placement for Branded Content & Digital Advertorial	PPC or SEO? The Ultimate Search Marketing Battle	Eye-Tracking Research Update	Enterprise Level SEO	SEW Lab iSEW Labs are workshop-style sessions. Click for details! (2-Hours) Local Lab
11:45-12:00pm	Session Interval
12:00-1:00pm	Social Media 101	Channel Surfing: Measuring Profit and ROI Across Channels	Duplicate Content & Multiple Site Issues	Search Marketing Toolbox
1:00-2:00pm	Networking Lunch
2:00-3:00pm	Social & the Marketing Mix	Managing Your Google Reputation	Ads in a Quality Score World	I Want It Now!	SEW Lab iSEW Labs are workshop-style sessions. Click for details! (2-Hours) Video Lab
3:00-3:15pm	Session Interval
3:15-4:15pm	Killer Facebook Marketing: Do's and Don'ts	Teen Entrepreneurs Give The Inside Scoop on Youth e-Marketing	Advanced Keyword Research	Augmented Reality - A New World Order
4:15-4:45pm	Afternoon Break
4:45-5:45pm	The Business Value of Social Media	Digital Marketing & Sports	Advanced Paid Search Tactics	Selling Search to the C-Suite	Travel Industry Update
5:45-6:15pm	Wrap-up Session
8:00-11:00pm	Sanyo Social Rewards Launch

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Friday, August 20 - Training (Additional registration fee applies)

7:30-8:00am	Continental Breakfast
8:00-12:00pm	Search Analytics Training & Workshop - Part 1	How to Architect a Search-Engine Friendly Website
12:00-1:00pm	Lunch Break
1:00-5:00pm	Search Analytics Training & Workshop - Part 2	Advanced Keyword Research

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