Thomas is Founder and CEO of Refined Labs (www.refinedlabs.com), as well as author for various publications and books, Advisory Board Member at Search Engine Strategies and speaker at industry-leading events worldwide. He has been active in the Search Industry for over a decade. Voted one of the top 50 Internet people of 2007 by Internet World Business, Thomas founded Refined Labs in early 2007 to develop a next-generation online marketing toolbox with a focus on cross-channel and cross-campaign optimization, as well as leading SEM bid management. The focus is on corporate PPC spenders as well as agencies across Europe with data integrations from Google, Yahoo!, Microsoft adCenter, Omniture SiteCatalyst, affili.net, Zanox as well as many other systems. Refined Ads (www.refinedads.com) is considered a leading solution in multiple central European countries. Clients using the technology include be2, Experteer or SIXT as well as agencies like metapeople, blueSummit or Yellow Tomato and manage significant annual ad spend.