Seth Besmertnik guides corporate strategy and develops strategic partnerships for Conductor. His vision and thought leadership have established the company as a recognized authority in natural search. Since co-founding the company in 2005, Besmertnik has navigated the company through multiple finance rounds and extraordinary growth. Today the company boasts a customer list of more than one hundred Fortune 500 and Internet Retailer 500 companies and hundreds of the world's most recognized publishers. In addition, Conductor provides natural search solutions for more than half the top search engine marketing and optimization agencies in the United States.

Besmertnik frequently speaks at industry events as an expert in search marketing and is a frequent guest lecturer on entrepreneurship at various universities. In 2009, Besmertnik was selected as a Finalist for Ernst & Young's prestigious Entrepreneur of the Year Award.

Besmertnik holds B.S. in Entrepreneurial Management from Baruch College's Zicklin School of Business.