As National Director of Search Optimization & Strategy, Rob's team mission is to partner with the Yahoo! sales and account management teams, bringing new, actionable, insights to drive maximum performance from Yahoo!'s search marketplace. Rob has over 14 years of media experience with the last 10 years spent specifically in digital on both the agency and publisher sides.

Prior to Yahoo! Rob was a founding member and Director of Avenue A | Razorfish Search, now owned by the Publicis Groupe.

He holds a B.A. in Psychology from the State University at Oneonta.