Rob Key is the CEO of Converseon, a leading web 2.0 communications agency that helps clients "join the conversation." Converseon utilizes a range of cutting-edge services — including search and word-of-mouth marketing, blog, enterprise-generated and social media strategies, micro-community development, and Search Engine Reputation Management (SERMA) — to help companies manage and protect their brands, build buzz, drive sales, and more effectively engage target audiences in the digital environment. Converseon's proprietary technologies include Conversation Miner, designed to mine sentiment within consumer-generated media to inform communication strategies, and SERP Sentiment Analyzer, which helps manage perception and sentiment within top search engine listings. Rob was formerly head of the Innovations Group at a public relations division of Young & Rubicam and member of the WPP.com board. Founded in 2001, Converseon provides innovative digital communications solutions to a variety of leading brands,cluding Hilton Hotels, Paypal, Dow Chemical, and Coldwell Banker.