Twelve years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field.

Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic SEO. Today, her current area of research is site auditing and advanced organic link development techniques.

Rae is a regular columnist at Search Engine Land and has also spoken at various industry conferences such as Search Engine Strategies and is a regular speaker for PubCon and SMX.

Known widely in the marketing community as Sugarrae, she is also the author of the often controversial Sugarrae blog and Co-Founder of website publisher MFE Interactive and Outspoken Media, an Internet marketing firm.