Noran El-Shinnawy specializes in analyzing the PPC customer journey, creating buyer momentum and optimizing consumers experience from click to conversion. Her passion for understanding today's customer is a key driver in her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics, and conversion optimization. She is an associate instructor of the Master Certification Conversion Optimization course at MarketMotive. El-Shinnawy writes for Visibility Magazine, SES Magazine, and ClickZ, and is a frequent speaker at SES, the Internet Marketing Conference, and the Online Marketing Summit.