Melissa Mackey is Search Marketing Manager at Fluency Media, an Ann Arbor, Mich.-based digital agency. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to Search Engine Watch as a PPC Expert Author, and moderates the Search Engine Watch forums. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing.

A marketing professional since 1988, Mackey previously served as director of search marketing for MagazineLine. Mackey has also held advertising executive positions at the Lansing State Journal and radio stations WMMQ-FM and WJIM-AM/FM. Throughout her career, her achievements include the evaluation and implementation of numerous banner advertising and shopping search campaigns, as well as execution and analysis of ad copy and landing page strategy.

Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College.