Maura Ginty joined Autodesk with 12 years of digital wordplay experience, establishing the company's first centralized SEO program. She created Autodesk's first centralized SEO program, and advises to social media, PPC, internal search, and online marketing efforts. Next on the horizon: leading the company's third global search case study and testing the intersect of search and social. She went straight from Wellesley College to online media, combining technical and editorial roles at JupiterMedia, Lonely Planet, Symantec, and a small collection of strange nonprofits.