Kimberly Krause Berg is a Usability/SEO/IA Consultant and the owner of UsabilityEffect.com, Cre8pc.com, and Cre8asiteForums.

Kim launched Cre8pc.com in 1996, offering search engine optimization and web design resources gathered and tested while working as Webmaster on 13 web sites for a technical magazine publishing company.

As she moved forward in her career, she freelanced from home in search engine optimization (SEO) and web site building under the Cre8pc domain, while employed as a User Interface Engineer for Verticalnet and Unisys. In 1998 she launched Cre8asiteforums.com. While at Verticalnet, Kim was trained in the Quality Assurance Software Testing field and Human Factors. She developed their methodology and test cases for web site usability. Today, she is a speaker, columnist, and consultant devoted to the application and continued development of SEO, usability and Information Architecture practices.

Hired by such companies as Unisys and Verticalnet, Kim worked as a User Interface Engineer and eventually moved into the Quality Assurance Software Testing field, where it was her job to test and develop the methodology for in-house web site usability.