Hollis Thomases, a Cornell University graduate, founded WebAdvantage.net, a boutique agency providing strategic online marketing and advertising solutions, in 1998 when most businesses were primarily focused on building websites. Thomases advocates tactics that generate qualified website traffic and measures that converted those leads into sales. Clients include Nokia USA, Johns Hopkins University, and Endo Pharmaceuticals.

Thomases writes a biweekly column, "Planning the Buy," for ClickZ. She has appeared on television and on TechTV's "Working the Web" and in such print publications as Advertising Age and The Examiner. She frequently speaks at industry events and trade conferences and has participated in several advisory boards.

Thomases was named "Enterprising Woman of the Year" in 2008 and "Small Business Person of the Year" for Maryland in 2007. WebAdvantage.net was named a Top 50 Women-Owned Business in 2008 by the Baltimore Business Journal and a "Smart Giant" by the Greater Baltimore Technology Council in 2007.