Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc., a digital communication firm. In 2009, Gini successfully changed her firm's business model to incorporate social media, defined by her philosophy that she won't recommend strategies to clients until they've proven the return-on-investment through trial and error at Arment Dietrich.

Gini has delivered numerous keynotes, panel discussions, coaching sessions, and workshops on the subject of social and emerging media across North America. She has developed a repeat client list that spans a wide array of industries, Fortune 100, and Vistage member companies, as well as taken her company's existing clients into a new communication forum through social media.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel.