Groove Commerce is the brainchild of CEO Ethan Giffin, an industry expert in the dynamic technologies behind e-commerce and e-marketing. Formerly the director of e-commerce at $5 billion Allegis Group, Giffin was the chief architect behind the management, marketing, design, and success of Thingamajob.com, an Internet job portal for some 18,000-plus continuously updated job openings with a database of over 5 million members.

For over a decade, Ethan has lived and breathed e-commerce and web marketing through his career, his personal interests, and now through Groove Commerce. He envisions clients being highly successful in e-commerce without having to become experts on e-commerce technology. Ethan has spoken at many of the industry's top conferences, including Search Engine Strategies, ad:Tech, and Webmaster World's PubCon.