David Sprinkle is director of paid search at Acronym Media, a top 10 search and keyword-driven marketing agency located in the Empire State Building in New York City. With five years of PPC expertise, David specializes in improving relevance for customers from search engine results pages (SERPs) through conversion and beyond. Prior to entering the SEM world, he worked for three years in television advertising services at Video Monitoring Services. He also attended Columbia University and New School University.