Brad Geddes is the author of Advanced Google AdWords, the most advanced book ever written about AdWords. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He was the first advanced AdWords Seminar Leader and works directly with Google to conduct AdWords seminars. He has written extensively about internet marketing for more than a decade.

He is the founder of bgTheory.com, a company dedicated to consulting, educating, and training businesses on Internet marketing theory and best practices. He is also the creator of CertifiedKnowledge.org, an online training and PPC toolset.

Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a botuqie agency, to managing programs that were official resellers of Google and Yahoo.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his people on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.