Bianca Gardner is a media supervisor at Publicis Modem in New York where she manages all elements of the strategic planning, buying and measurement cycles for the digital media efforts of her clients. Currently, she is supervising the multi-channel branding campaigns across the General Mills/Betty Crocker business, encompassing everything from search to custom branded entertainment solutions.

Prior to joining Publicis Modem, Bianca supervised the Glaxo SmithKline media team at Beyond Interaction. Before that she was at MediaVest World Wide working on the Coca-Cola and WalMart digital media efforts.

Bianca has a Bachelors degree from Queensland University of Technology, Australia, with exchange program certificates from Kansai Gaidai University, Japan & San Francisco State University.