Conference Agenda: SES New York 2010 - March 22-26 - SES Conference & Expo | The Leading Search & Social Marketing Event

Agenda Overview: SES New York 2010 - March 22-26

Monday, March 22 - Partnered Training (Additional registration fee applies)

Full-day Workshop	Bruce Clay SEO Training
6:00-10:00pm	SES New York Meet and Greet

Local Search Summit: i »Local Search Summit @ SES New York
Free admittance for SES New York conference attendees. See agenda details at right. Location: Gramercy B
Click to find out more!

Tuesday, March 23 - Day 1

7:30-6:45pm	Registration
8:00-9:00am	Morning Coffee
9:00-10:15am	Conference Welcome/Orientation & Opening Keynote David Meerman Scott, Author, World Wide Rave The New Rules of Marketing and PR
10:15-10:45am	Grand Opening of the Expo Hall (open 10:00-6:45pm)
	Search Fundamentals	Beyond the Crawlers	Search Analytics sponsored by	The State of Search	Search on the Edge
10:45-11:45am	Introduction to Search Engine Marketing	Digital Asset Optimization	Introduction to Analytics	Search: Where to Next?	How to Become a Link Magnet
11:45-12:45pm	Networking Lunch in America's Hall 2
	Sponsored Session - Invite Only
12:45-1:45pm	Successful Information Architecture	Post Mortem: Banned Site Forensics	iSponsored sessions are free to attend. Click for session details! Achieving Success with Improved Ads Quality	SEO Performance Marketing: Paid Search is Accountable So Why Not SEO?	Managing a Global SEO Campaign
1:45-2:00pm	Session Interval
2:00-3:00pm	Keynote Panel Search Marketing: Analyze This
3:00-3:30pm	Afternoon Break on the Expo Floor
3:30-4:30pm	Link Building Basics	Pushing Content via XML, RSS & Site Maps	Meaningful SEO Metrics: Going Beyond the Numbers	iSponsored sessions are free to attend. Click for session details! 10 Things To Supercharge Your SEM Campaigns in 2010	From Real- Time Search to Dynamic Discovery
4:30-4:45pm	Session Interval
4:45-5:45pm	Developing Great Content	iSponsored sessions are free to attend. Click for session details! Getting the Most out of AdWords Features & Tools	Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat	Search & the Integrated Marketing Mix	Augmented Reality: It's a Brave New World
5:45-6:45pm	Networking Cocktail Reception on the Expo Floor
7:00-8:30pm	SEMPO Annual Meeting

Wednesday, March 24 - Day 2

8:00-6:00pm	Registration
8:00-9:00am	Morning Coffee
9:00-10:00am	Morning Keynote Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google Be Awesome: Ideas for Approaching Search Analytics Differently
10:00-10:30am	Coffee Break in the Expo Hall (open 10:00-4:00pm)
	Search Fundamentals	News & Advertising	Business Track	Geek Speak	OMS Track
10:30-11:45am	Paid Search 101	iSponsored sessions are free to attend. Click for session details! Search Powered Marketing: Harnessing the Voice of the Consumer	Bringing SEO In-House: The Pros and Cons	Introduction to Information Retrieval on the Web	Social and Search: Integrating Social Media and Search to Drive the Brand
11:45-12:45pm	Networking Lunch in America's Hall 2
	Sponsored Session - Invite Only
12:45-1:45pm	Keynote Panel Video: The Next Digital Marketing Frontier
1:45-2:15pm	Afternoon Break in the Expo Hall
2:15-3:30pm	Paid Search Super Tools	News Search Optimization	Stretching Your Marketing Dollars: The Upside of Search	Automating Twitter	E-mail Marketing and Search: E-mail Marketing Beyond The Open Rate
3:30-3:45pm	Session Interval
3:45-4:45pm	SEO 101	Storyteller Marketing: The Art of Storytelling Matches Up With the Business of Marketing	Selling Search to the C-Suite	iSponsored sessions are free to attend. Click for session details! Link Building - Methods and Risks	Behavioral Analytics and Search Data-Driven Marketing
4:45-5:00pm	Session Interval
5:00-6:00pm	SEO Super Tools	Real Time SEO: No More Yesterday's News	Advanced B2B Search Marketing	Duplicate Content & Multiple Site Issues	Where Search and Social Media Collide: Real-Time Search and Twitter
6:00-7:00pm	White Hat Black Hat: Unconferenced Location: Bridges Bar, Hilton New York
8:00-10:00pm	We Build Pages 2010 Charity Party to Help the Homeless

Affiliate Marketing Forum: i »Affiliate Marketing @ SES New York
Free admittance for all SES New York attendees, including expo-only pass holders. See agenda details at right.
Click to find out more!

Thursday, March 25 - Day 3

8:00-4:00pm	Registration
8:00-9:00am	Morning Coffee
9:00-10:00am	Morning Keynote Yusuf Mehdi, Senior Vice President of the Online Audience Business, Bing The Evolution of Search: End Users Signal The Way
10:00-10:30am	Coffee Break
	Search & Social	Hybrid	Advanced Issues	Geek Track	Clinics
10:30-11:45am	Social Media 101	PPC or SEO? The Ultimate Search Marketing Battle	Eye Tracking Research Update	Ad Networks & Exchanges: How the Search O/S is Changing the Display Game	Paid Search Site Clinic
11:45-12:45pm	Sponsored Lunch in the Grand Ballroom Increasing Conversions with Google Site Search Solutions
12:45-2:00pm	The Business Value of Social Media	21 Secrets of Top Converting Websites	Advanced Paid Search Tactics	Enterprise Level SEO	E-Commerce Site Clinic
2:00-2:15pm	Session Interval
2:15-3:30pm	Social & the Marketing Mix	Spotlight on Fashion: Blogging for Style	Ads in a Quality Score World	How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals	Conversion Site Clinic
3:30-4:00pm	Afternoon Break
4:00-5:15pm	Search, PR and the Social Butterfly	Crossing Borders: Global Site Clinic	Advanced Keyword Research	Conversion Ninja Toolbox	Big Sites & Big Brands Site Clinic
5:15-5:45pm	Wrap up Session/Open Forum

Friday, March 26 - SEM Training (Additional registration fee applies)

8:00-12:00pm	Search Engine Optimization (SEO) Workshop	Keyword Research Workshop	Hands On Approach to Link Building
1:00-5:00pm	Managing Complex Search Programs	Building a Content Strategy to Maximize Your Search & Social Efforts	Google AdWords Tactics to Improve Your ROI

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