Adam Sherk is a Search/PR Strategist for Define Search Strategies, part of The New York Times Company. Adam works as an embedded strategist and trainer, helping news and content sites to develop and implement effective SEO and audience development strategies. Adam's enterprise-level SEO experience is complimented by expertise in social media marketing and other forms of online outreach. Prior to joining Define, Adam worked for enterprise search marketing firm Global Strategies, now part of Neo@Ogilvy. Adam previously served as a Vice President at Atomic Public Relations, where he launched a regional office for the firm. Earlier in his career, Adam was VP of Internet Public Relations at Multimedia Marketing Group, one of the first interactive marketing firms, now part of WPP. During that time Adam was one of the primary builders of Internet News Bureau, an e-mail press release service that was acquired by Internet.com, now part of Jupitermedia.