Special Events
Events listed here are open to all SES London attendees, including expo-only pass holders.
Networking Event - 6:00-10:00pm
SES London Meet and Greet
This event is open to all SES London attendees. Hang out, talk about sessions you're looking forward to seeing, questions you're ready to ask and share your experience and interest in marketing! (Over some drinks of course.)
Want to attend?
Join the Search Engine Strategies London Meetup Group to RSVP.
Location: Hilton Cocktail Lounge
Theatre Presentation - 12:00-12:20pm
10 for 2010
The major theme for 2009 was the economic crisis with the general consensus being we can use search to market our way out of recession. Whilst officially figures for Q4 see the UK moving out of recession some experts are predicting 2010 will be a much tougher year. With everyone tightening their belts, creating efficiencies within existing PPC budgets seems to be the main campaign driver. During this session we will reveal 10 search tips & techniques you can employ to get the most out of your paid search campaigns. These strategies have been proven on campaigns with multimillion £ budgets as well as those with more modest spend and will help increase conversion volume, brand exposure and ROI.
- Speaker:
Daniel Wilkinson, Search Director, Jellyfish
Location: Expo Hall
Sponsored Session - 4:30-5:30pm
IAB Power Hour: Advanced Search Tips
The IAB Search Council, the UK's leading body for search marketing education and expertise, brings industry approved advice in bite size sessions. The IAB is the trade body for the digital marketing industry with members including the search engines, Bing, Google and Yahoo!, search agencies and advertisers. We strongly recommend this session for any marketer wishing to get the most out of search marketing.
- Intro: the Search Market in 2010
by Jack Wallington, Chair IAB Search Council - How to make your brand stand out on a results page
by Mike Teasdale, Harvest Digital - How to use Universal Search effectively (video, images, maps, reviews etc)
by Neil McCarthy, Latitude Group - Striking the right match types, pay the lowest CPCs
by Jonathan Beeston, Efficient Frontier - Overview of search engine strategies in 2010
by Andrew Jones, Yahoo! - Q & A
Location: TBA
Theatre Presentation - 4:35-4:55pm
Live Tour of Acquisio SEARCH!
Marc Poirier, CMO at Acquisio, will be presenting our PPC management software Acquisio SEARCH. Designed from the ground-up for agencies, Acquisio SEARCH's advanced applications empower campaign managers by allowing them to spend less time building and launching campaigns across Google AdWords, Microsoft adCenter and Yahoo Search Marketing, and spend more time on strategy and intelligent campaign refinement.
Through a live demo, Marc will be covering the multiple easy-to-use applications that make up the Acquisio SEARCH platform. Attendees will get to see how they can quickly produce truly informative client-ready reports with the Report Builder, how they can easily create simple and highly effective bid rules using the unique Rule-Based Campaign Automation interface, and how they can increase productivity using the AdWords-like cross-engine Bulk Editor.
- Speaker:
Marc Poirier, Co-Founder and CMO, Acquisio
Location: Expo Hall
Theatre Presentation - 6:00-6:20pm
Video SEO and Organic Search Results
Details to follow.
Location: Expo Hall
Theatre Presentation - 11:40-12:00pm
Five Tips for Optimizing News Releases for Search, SEO and Media
Use news to drive traffic to your Web site. Customers have found that news releases optimized for search and social media have increased traffic by up to 50 percent and sometimes more. In this session we'll take a look at a few case studies on users who have found success and offer (at least) five tips for optimizing your news content for search.
- Speaker:
Jiyan Wei, Product Manager, PRWeb, Vocus
Location: Expo Hall
Theatre Presentation - 12:10-12:30pm
Outsourcing for SEO Agencies and Internet Entrepreneurs
If you are still trying to do everything yourself, then you are severely limiting your growth prospects. This session talks about outsourcing and how it can help a SEO Agency or Internet Entrepreneur.
- Speaker:
Mukul Gupta, VP, Marketing & Operations, Indus Net Technologies
Location: Expo Hall
Theatre Presentation - 12:40-1:00pm
IP Geolocation, Location Matters
Description: Learn how IP Geolocation data can help you regionalise ads in the areas you serve and increase response rates. Whether you are a publisher or online business, geotargeting your advertising will boost the response rates to your ads. 65% of Internet users search for local stores, products or services before they make a purchase. By geotargeting your messages to specific zip codes you can target the ideal customer, increase your click-through rates, and save money by not wasting impressions. By localizing your adverting efforts you can:
• Tie your keywords into localized Pay per Click landing pages.
• Target your ads and promotions to the cities you serve.
• Sell more ads by increasing your inventory of localized space.
Understand how Quova's customers such as Continental Airlines, BBC.com; 24/7 Real Media are using IP geolocation data to their advantage!
- Speaker:
Steve Sawyer, VP EMEA Business Development, Quova, Inc.
Location: Expo Hall
Theatre Presentation - 1:10-1:30pm
A Returns-Driven Strategy and Case Study
- Speaker:
Daniel Cartwright, Marketing Director, NewsReach
Gerry White, Head of SEO, NewsReach
Location: Expo Hall
Sponsored Session - 2:00-3:00pm
Link Building - Methods and Risks with Jim Boykin
This isn't your grandma's link building session. Jim has been an industry leader in the area of link building for over 10 years as the founder and CEO of We Build Pages (www.webuildpages.com). Jim also won the search engine journal's "Best Link Building Blog" in 2006 and 2007 (Jim rarely blogs anymore). Jim has seen and done it all when it comes to link building, and he knows which links effect search engine rankings, and the types of risks involved in certain types of link building. If higher search engine rankings are a major focus of yours, this is a "must attend" session.
- Speaker:
Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services
Location: TBD
Theatre Presentation - 3:10-3:30pm
SEO and the Website Redesign Process - Tools, Techniques and Traps
Laurence O'Toole shares with you some of the pitfalls to avoid when re-designing your website. He suggests a systematic website re-design process for you to follow or adapt to your own needs; and shares with you a whole raft of different websites and innovative tools which you can use to help you avoid costly mistakes and errors. From research questionnaires and analytics, to competitive SEO tools and website testing, hopefully you'll find some interesting thoughts and suggestions about how you can get the most out of your next website redesign project.
- Speaker:
Lawrence O'Toole, Founder, Analytics SEO
Location: Expo Hall
Discussion - 5:45pm-?
Black Hat/White Hat Unconferenced
Search engines provide guidelines to protect their algorithms and the integrity of their results. But these are not laws - they are what they are - guidelines. Do we really have to stick to them? What if we find a loophole or two and we can get better results if we go under the wire? Of course, that would mean only some of us were playing by the perceived rules. And the likelihood is that, the white hat practitioners may find a black hat standing on their head and pushing them down the charts. And with search and social being strongly tied together there are so many more creative ways to circumnavigate the guidelines. Should anyone care anymore whether it's black hat or white hat to get results?
Join us for a first time and unique session at SES, London. Black Hat/White Hat Unconferenced. The session takes place in the hotel bar. The soapbox will be available for a few select speakers on either side to make their case and then the audience takes over. All with a glass of your favourite beverage in your hand, of course!
- Moderators:
Matt McGowan, Managing Director, Americas, Incisive Media
Mike Grehan, Global VP Content, SES, Search Engine Watch, ClickZ
Location: Hilton Cocktail Lounge
Networking Event - 6:00-late
SES London 2010 LondonSEO Party
The LondonSEO crew are happy to announce their traditional post-SES London party. For beers - simply give one of the LondonSEO organisers your business card and they'll give you a wristband for free pints. If you're new to LondonSEO, people at the event will be happy to point them out.
More info: http://londonseo.org/blog/ses-london-2010-londonseo-party.html
Location: The Camden Head - across the road from the conference venue
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