London

A proud member of SEMPO, the Search Engine Marketing Professional Organization (board of directors, Global Committee and European Working Group), Massimo Burgio is an expert on international online business, and a frequent speaker at search conferences across Europe, the U.S., and worldwide. With a degree in marketing communications matured among the universities of Rome (Italy), Hertfordshire (U.K.) and Oviedo (Spain), integrated with post-graduate courses at the Berkeley University (California, U.S.) and a professional background in advertising copywriting (1990), traditional direct marketing (1993), and IT security consulting (1995), Massimo has been working in the Internet industry since 1996. In late 2006, Massimo created Global Search Interactive, a start-up that helps global brands in the lifestyle, education, and technology markets engage with their target audiences through the integration of search, interactive, and social media. GSI also helps several search and interactive marketing agencies worldwide through a range of tailored consultancy, training, and campaign support services.