London

Erica Schmidt is responsible for helping iProspect search engine marketing firms across 28 markets in 22 countries increase their revenues from search engine marketing, and she assists Aegis Media (parent company of iProspect) in launching iProspect-branded SEM practices either through organic growth or acquisitions. Erica Schmidt is also the Dean of iProspect University, a training program for SEO, Paid Search and operational best practices and has trained nearly 400 staff. An iProspect veteran of 9 years, Schmidt was client services director at iProspect in Boston overseeing a number of client-facing search teams; she focused on delivering superior strategies and proactive account management to clients. A polished speaker, Schmidt has presented at various conferences around the globe, including Search Engine Strategies. She has also authored articles for industry publications, including Search Cowboys, Pharmaceutical Executive Magazine and Direct Magazine.