London

Duncan is responsible for the provision of paid search services across all Latitude's clients. To do this effectively he has forged an experienced PPC team across Latitude's Northern and London office. A key objective of Duncan's is to ensure Latitude uses the latest techniques and technologies available both internally and in the market place to deliver campaign excellence. He also works closely with all paid search traffic channels to keep abreast of industry developments so that the company is proactive in identifying opportunities for its clients.

Duncan regularly blogs on Latitude's site as well as providing insight to the likes of New Media Age and Econsultancy on a regular basis. He was responsible for the "LBTI" project that monitored paid search cpcs across brand terms after the Google Trademark Policy change back in 2008. Case studies, innovation and insight like this are a regular output through the vertical strategy team that Duncan has created within Latitude.