Speaker Profile
Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating various digital signals into actionable insights and messages.
Bill is considered the top thought leader on Global Search Engine Marketing and Social Media and is an internationally recognized Search Marketing speaker at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.
Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP.
Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 2nd Edition. Bill is on the SES Advisory Board and also writes a popular blog on search and social media marketing at http://www.whunt.com as well as a column for Search Engine Watch on International Search Marketing
SES London 2010 »
SES London 2009 »
SES London 2008 »
SES London 2007 »
SES London 2006 »
SES San Diego, Feb 10
SES London, Feb 22-25
SES New York, Mar 21-25
SES Toronto, Jun 13-15
SES San Fran, Aug 15-19
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager