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Monday, September 13, 2010
Opening Keynote: Smarter Search & Analytics
Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google
Introduction to Search Marketing
Benjamin Grubbs, Regional Director, Turner Entertainment Interactive Media
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
Search and Display-the New Dynamic Duo
Anna Chan, Managing Director Asia, Reprise Media
Cindy Deng, Senior Director and Head of Performance Advertising for Asia-Pacific, Yahoo!
Matthew Harty, Vice President Asia Pacific, Fox Networks, Fox International Channels
Analytics Best Practices
Elmer W. Cagape, Founder, SEO Hong Kong
Hari Shankar, Head of Search APAC, Performics
SEO Performance Marketing
Allen Qu, CEO, Netconcepts China
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Social Media Best Practices
Panel Presentation
The Business Value of Social Media
Eden Lau, Co-Founder & Managing Director of North Asia, Brandtology
Scott McBride, Regional Business Director, 360 Digital Influence Asia Pacific, Ogilvy & Mather Asia Pacific
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
SEM (PPC) Best Practices
James Huang, CEO and Founder, BPOVIA
Lawrence Lo, Business Director, Digital, OMD
Building Your Digital Brand Presence
Andre Pan Li, Blogger and Co-founder, Brandigg Strategy
Tuesday, September 14, 2010
Keynote Address
Tianfang Feng, Chief Consultant, Search Engine Marketing, Baidu
Understanding How Consumers in China Access the Internet
Wallace Cheung, Senior Analyst Internet Sector, Credit Suisse
George Godula, Co-Founder, Web2Asia
Keynote Panel: Increasing ROI through B2B Lead Generation
Eddie Choi, SES Advisory Board & Managing Director, Frontiers Digital
Matthias Baur, Corporate e-Business Development Director, Reed Exhibitions
Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising
Peter Zapf, Deputy Chief Operating Officer, Global Sources
SEM in China
Patrick Abotsi, Founder and CEO, Sinovantage International
Advanced Paid Search Tactics
Philip Chiu, CEO, Beyond Media
Ariel Sumeruk, Managing Director, Clicks2customers
Benjamin Wong, Co-founder and Chief Technology Officer, Inspire Synergy Limited
Information Architecture, Site Performance Tuning & SEO
Brent Payne, SEO Director, Tribune
Scaling your Video Marketing Efforts in China
Jonathan Liu, Founder, Moonlight Marketing
Chen Sijie, General Manager, Shanghai Online TV Station by SMG
Michael Yang Xu, Senior Vice President, Gridsum Technology
Ray Yuen, Head of Business Development and Marketing, on.cc (HK) Ltd.
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