The Hong Kong Direct Marketing Association was established in Hong Kong in 1982 to represent & promote the best practices of direct marketing principles. The Association also serves to protect the common interests of those in the communication business and associated industries. The HKDMA conduct regular activities such as luncheons & seminars, networking events, newsletter and publications as educational and communication channels for industry practitioners. All HKDMA members abide by the Association's code of ethics and standards, designed to protect the rights of consumers and uphold the integrity of the Direct Marketing industry.