Agenda Details
| 08:00 | Registration and Coffee | |
| 08:45 | Welcome Remarks
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| 09:00 |
Opening Keynote
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| 10:00 |
Keynote Panel: State of the IndustryLeading industry figures from the region will discuss the growing value of search and social media in the marketing mix, where the industry is now and where it is headed in the future. This panel will present an in-depth analysis on industry trends and changes and the challenges facing online marketers in the APAC region. The discussion will set up the framework of the agenda for this two-day event. Touch points will include:
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| 10:50 | Networking Break | |
| Track 1: FUNDAMENTALS | Track 2: HOT TOPICS | |
| 11:20 |
Introduction to Search MarketingThis session will provide a clear and concise overview of the key concepts involved in search marketing:
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Search and Display—the New Dynamic Duo
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| 12:10 |
Analytics Best PracticesCut to the chase-using analytics tools to get the specific answers you need about your search marketing campaign:
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SEO Performance MarketingSearch has one of the lowest customer acquisition rates, simply because it is a "pull" medium, allowing people to find you when they need you. SEO will help you position your website to be found at the most critical points in the buying process.
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| 13:00 | Networking Lunch | |
| 14:00 |
Social Media Best PracticesSocial media has become a major piece of the search marketing puzzle and is changing the way we work, communicate, and live.
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Future of Search & Search AdvertisingHosted by Yahoo! Consumers of the Internet have changed their habits when it comes to searching for information. The kinds of queries they're doing are significantly different than what the search experience was more than 10 years ago, and users have less time today. So getting to answers quicker is big demand. We'll share what Yahoo!'s approach is to the changing dynamics of search, not only as it relates to organic results but also how new search offerings can be monetized. Find out more in this thought provoking discussion.
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| 15:00 |
The Business Value of Social MediaThe social media genie is out of the bottle, and the world of business will never be the same. Social media and micro-blogging platforms like FaceBook, Linkedin, and Twitter are transforming your business, your colleagues, your partners, and everyone linked to them in revolutionary ways.
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Search and Social Integration, the Essential InsightsHosted by: GroupM Search and Social are all the Buzz. Learn how to integrate these essential channels to drive better campaign results. See how innovative theories were put into practice across Asia. Explore relevant case studies covering the most effective strategies in this emerging digital marketing arena. What we will cover:
You will gain practical knowledge, proven strategies, and simulating campaign ideas from this session. Don't miss it.
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| 16:00 | Networking Break | |
| 16:30 |
SEM (PPC) Best PracticesThis session is designed to give users-from beginners to experts-actionable tips, strategies, and secrets to get more out of your online marketing campaign.
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Building Your Digital Brand PresenceIn search marketing, where content is still king, we've talked about how to make your web site a link magnet. With social media and personal branding, building a great presence online can drive your business to enormous success.
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| 17:30 |
Black Hat/White Hat UnconferencedSearch engines provide guidelines to protect their algorithms and the integrity of their results. But these are not laws - they are what they are - guidelines. Do we really have to stick to them? What if we find a loophole or two and we can get better results if we go under the wire? Of course, that would mean only some of us were playing by the perceived rules. And the likelihood is that, the white hat practitioners may find a black hat standing on their head and pushing them down the charts. And with search and social being strongly tied together there are so many more creative ways to circumnavigate the guidelines. Should anyone care anymore whether it's black hat or white hat to get results? Join us for a unique session at SES Hong Kong. Black Hat/White Hat Unconferenced. The soapbox will be available for a few select speakers on either side to make their case and then the audience takes over. All with a glass of your favourite beverage in your hand, of course! |
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| 07:45 | Registration and Coffee | |
| 08:00 |
Special Limited Seating Address: Search & Social Media: A Global Perspective on What Drives Results for UK / US Marketers and How it Applies to All MarketsBrought to you by Online Marketing Institute Come to SES an hour early and get the inside scoop and supporting Research on how Search and Social Media are shaping the way in US / UK and global consumption of online content. In this information packed hour, you will get:
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| 09:00 |
Keynote Address
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| 9:45 |
Keynote Panel: Increasing ROI through B2B Lead GenerationFor the first time, three major B2B media players will sit on one panel to share their insights on B2B lead generation and vertical search in the world's fastest growing region.
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| 10:45 | Networking Break | |
| Track 1: CHINA | Track 2: HOT TOPICS | |
| 11:15 |
Understanding How Consumers in China Access the InternetA panel of seasoned practitioners and networks in China will talk you through how the China market differs from the West and top tips to help you reach your target consumers.
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Blogging for BusinessBlogs have become cutting-edge, cost-effective tools for SMEs to boost buzz and build brand in ways traditional advertising cannot. Blogging kicks off interactive casual communication with customers and helps the community to stay in line with your updates.
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| 12:10 |
SEM in ChinaAll major search engines in China offer the advertising channel PPC/SEM-however, there are differences between Baidu, Google and Yahoo! There are also a multitude of other players and vehicles in the market.
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Search & Social Goes MobileA recent report claims that people spend more time on social networking sites than they do using email (once the most popular online activity). And social networking has moved beyond the confines of a web browser and a desktop computer. Like search before it, it's now a totally mobile experience with all kinds of apps for smart phones and other devices such as the iPhone and iPad. What is more, location based services like the rapidly growing Foursquare service allowing people to "check in" are providing marketers with laser-like precision targeting. Mobile marketing is a must-do in any digital marketing strategy. Find out how to connect and keep the conversation going with your potential customers while they're on the move.
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| 13:00 | Networking Lunch | |
| 14:00 |
China and the Explosion of Social MediaRenren.com, the leading social networking site in China, started out as a blatant Facebook clone-but it now has tens of millions of users. Many other sites in China started off this way and have now developed their own strong ecosystems.
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Advanced Paid Search TacticsWhether you are advertising with Google AdWords, Yahoo Searching Marketing, Microsoft adCenter or other, our experts have the tips, tricks and advice you need to improve your PPC success.
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| 15:00 |
Scaling your Video Marketing Efforts in ChinaWith an estimated audience of 78 million users, online video in China is big business. Todou.com, China's largest video sharing site serves more than a billion minutes of video a day, 30% more than YouTube.
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Information Architecture, Site Performance Tuning & SEOWebsites are designed with human beings in mind. But search engines need access to your website in order to index your content.
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| 16:00 | Networking Break | |
| 16:30 |
Thought Leaders Super SessionOne thing is certain about SES: you'll absorb tons of new information. However, the more you know, the more you'll want to know. In this completely interactive, audience-driven session, three industry thought leaders take to the stage to answer the questions you may have forgotten to ask. Of course, the audience will be liberally peppered with other expert speakers from the conference sessions. It's a great way to wind up two days of solid learning by making sure that you wring out every last ounce of knowledge and that your online marketing efforts are totally optimised for success!
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| 17:30 | Close of conference |
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SES London, Feb 20-24
SES NYC, Mar 19-23
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
