Networking Event - 7:00pm-late
SES Chicago Meet & Greet
This event is open to all SES Chicago attendees. Hang out, talk shop, meet speakers, exchange ideas and casually swap notes about sessions you are looking forward to attending. Come and share your experience and interest in marketing! (Over some drinks of course.)

Join the SES Chicago Meetup Group to RSVP.

Location: Lakeside Green Lounge - Chicago Hilton

Sponsored Session - 3-4:00pm
A Powerful New Choice in Search
Learn how Yahoo! Search and Bing are coming together for advertisers and consumers as a powerful new choice in search. You'll hear tips on how to prepare for the transition, and have your questions answered by Yahoo! Search and Bing experts. This session is for agencies and advertisers.

Location: Northwest 4

Networking Event - 5:15-6:30pm
Social Media Club Chicago Meetup
Open to all SES Chicago attendees, join us for some drinks and some exclusive content as the Social Media Club of Chicago hosts selected speakers and tackles the big questions facing the social media space. (Time to Network with fellow attendees included!)

Location: SES Expo Hall - Chicago Hilton

Book Signing - 10:00-11:00am
Exclusive Book Signing with Jeffrey Hayzlett
Jeffrey Hayzlett, Celebrity CMO, Best Selling Author & Former Kodak CMO, will be available for an exclusive signing of his book The Mirror Test: Is Your Business Really Breathing?.

Location: SEW/ClickZ Booth #205

Special Theater Session - 10:00-3:00pm
Mommy, Where Does Traffic Come From?
For a decade, online marketers had the answer to the question: Where do I get traffic from? And predominantly the answer was Google. But do you get more traffic from Facebook now? And what about Twitter? Hey, what about location based services like Foursquare?

So - here's the new question: In the future where will you get most traffic from?

In fact, let's heat the debate up a little bit. Imagine that some global law was passed and you could only use one of them. Which one would you choose above the others and why?

And by the way - what is it that you do to get so much traffic from these venues - spill the beans, please!

It's a marathon open mic debate. Come join us and bring a huge opinion with you.

Location: SES Expo Hall

Networking Event - 6:00-7:00pm
Open Mic: SEW Black Hat White Hat Unconferenced
Search engines provide guidelines to protect their algorithms and the integrity of their results. But these are not laws - they are what they are - guidelines. Do we really have to stick to them? What if we find a loophole or two and we can get better results if we go under the wire? Of course, that would mean only some of us were playing by the perceived rules. And the likelihood is that, the white hat practitioners may find a black hat standing on their head and pushing them down the charts. And with search and social being strongly tied together there are so many more creative ways to circumnavigate the guidelines. Should anyone care anymore whether it's black hat or white hat to get results?

Join us for our unique unconferenced session. No formal presentations - and all with a glass of your favorite beverage in your hand, of course!

Location: Normandie Lounge - Chicago Hilton

Networking Event - 7:00-8:00pm
SEMPO "Chicago Style" Networking Reception
Search Engine Strategies is back to Chi town and we're all ready for some intense conference sessions and SEM training spread out over 5 days. After a long day of sessions, you deserve to unwind with friends over a few cocktails - on us of course!

Join your fellow conference attendees and speakers, and representatives from Google and SEMPO Chicago for a fun-filled networking reception "Chicago style". Chicago natives: A special announcement from Google and SEMPO Chicago just for you!

Location: Normandie Lounge - Chicago Hilton