Speaker Presentations

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Speaker presentations are posted as they become available. Due to issues of ownership and proprietary information some presentations (including all presentations by Google and Yahoo!) may not be available for download. Your opinion matters! Evaluate your SES Chicago experience.

Tuesday, October 19, 2010
Wednesday | Thursday

Opening Keynote
Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google

Introduction to Search Engine Marketing
Dr. Ralph Wilson Found and Editor-in-Chief, Web Marketing Today®

PPC Beyond Search: New Ad Formats, Display, and Social
Guillaume Bouchard, Co-founder and CEO, NVI
David Szetela, CEO, Clix Marketing
Andrew Goodman, SES Advisory Board & President, Page Zero Media

Introduction to Analytics
Tami Dalley, Director, User Experience Optimization, ROI Labs

Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Kelly Cutler, CEO and Co-founder, Marcel Media

Update on Real Time Search: I Want it Now!
Rob Garner, Senior Strategy Director, iCrossing
Annie Stickney, General Manager of Online Marketing and Development, Minyanville Media INC.

Key Points in Launching a Global Website
Andy Atkins-Krüger, Managing Director, WebCertain

Meaningful SEO Metrics: Going Beyond the Numbers
Jon Glick, VP of SEO and GM European Web Properties, Become.com

Introduction to Information Retrieval on the Web
Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ

Social Integration: Creating Interactive Conversations Across Channels
Sundeep Kapur, Evangelist, EmailYogi.com

Link Building Basics
Debra Mastaler, President, Alliance-Link

Brand, Trademark & Reputation Management
Fionn Downhill, CEO & President, Elixir Interactive

Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat
Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners
Tami Dalley, Director, User Experience Optimization, ROI Labs

Beyond Listening-Establishing & Hitting Metrics with Social Media
Loren Baker, SVP of Online PR / Managing Partner, BlueGlass

Developing Great Content
Michael DeHaven, SEO Product Manager, Bazaarvoice
Greg Jarboe, President & Co-Founder, SEO-PR
Heather Lloyd-Martin, CEO, SuccessWorks

Is Retargeting/Remarketing Right For You?
Rob Leathern, CEO, XA.net
Joshua Dreller, VP of Media Technology & Analytics, Fuor Digital

Digital Marketing on the Political Edge
Simon Heseltine, Principal Marketing Manager, AOL Inc.
Peter Pasi, Executive Vice President, emotive, llc
Mark Skidmore, Director of Advertising & Promotion, Blue State Digital

The Secret Formula To Boost Response
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

Optimizing the Socialized UX
Tim Ash, CEO, SiteTuners.com

Wednesday, October 20, 2010
Tuesday | Thursday

SEO 101
Bruce Clay, President, Bruce Clay, Inc.

News Search Optimization
Brent Payne, SEO Director, Tribune

Bringing SEO In-House: The Pros and Consh
Bob Tripathi, Customer Marketing Manager, Sears Holdings
Jessica Bowman, SEO Strategist and in-house SEO Expert, SEOinhouse.com>

Local 2.0: The Evolution of Local Search
(Curtis) R. Curtis, CEO & Managing Director, SharksFly Marketing
David Rodecker, Founder & CTO, Relevant Ads Inc.

Video Search Optimization
Greg Jarboe, President & Co-Founder, SEO-PR
Grant Crowell, Senior Media Analyst, ReelSEO.com

Search and Packaged Goods
Erica Charney, Associate Director of CPG, iProspect

Search, PR and the Social Butterfly
Lisa Buyer, President & CEO, The Buyer Group

Getting Mobilized! Mobile Marketing Strategies
Michael Martin, Owner, Mobile Martin

Competitive Research
Mark Munroe, Director of Search Audience, MerchantCircle
Eli Goodman, Search Evangelist, comScore, Inc.
Bill Leake, President and CEO, Apogee Search

Crowdsourcing for SEO & Social
Joseph Park, Senior Vice President, Consumer Digital Business, HarperCollins Publishing
Miguel Nhuch, VP of Sales, Crowdflower

Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals
Jessica Bowman, SEO Strategist and in-house SEO Expert, SEOinhouse.com
Casey Rovinelli, Director, Digital Marketing, National Hockey League Players' Association

Stretching Your Marketing Dollars: The Upside of Search
Eli Goodman, Search Evangelist, comScore, Inc.
Melissa Mackey, Search Marketing Manager, Fluency Media

Holiday Shopping Tactics
Alex Cohen, Senior Marketing Manager, ClickEquations
Lisa Raehsler, SEM Strategy Consultant
Peter Haubold, Vertical Specialist, Microsoft Advertising

Killer Facebook Marketing Tactics
Marty Weintraub, President, aimClear
Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing

How to Transform Your Approach to Video
Jonathan Allen, Director, SearchEngineWatch

B2B Marketing Tips
Chris Long, SVP E-Commerce and Marketing, L-com, Inc.

Twitter Nation & Automation
Hollis Thomases, Founder, WebAdvantage.net
Michael Gray, Owner, Atlas Web Service
Tracy Falke, Social Media Specialist, Freestyle Interactive

Content Marketing Optimization
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Paid Search 101
Brad Geddes, Founder, bgTheory.com

B2B Lead Generation Management & CRM Integration
Scott Brinker, President & Chief Technology Officer, ion interactive
Adam Goldberg, Chief Innovation Officer, ClearSaleing

Crossing the Digital Divide: The Leap From Search to Display
Mike Baker, President and CEO, DataXu
Mike Green, Director of Strategic Partnerships, AppNexus
Chris Zaharias, Senior Vice President, Dapper

Thursday, October 21, 2010
Tuesday | Wednesday

Digital Asset Optimization
Jim Yu, Founder & CEO, BrightEdge
Fionn Downhill, CEO & President, Elixir Interactive

PPC or SEO? The Ultimate Search Marketing Battle
Jamie Smith, CEO, Engine Ready
Julie Batten, VP, Media Strategies, Klick Communications
Stacie Susens, Director of Client Strategy and Development, Resolution Media

Website Usability, Testing, & SEO
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Advanced Keyword Research
Ron Jones, President/CEO, Symetri Internet Marketing

Social Media 101
Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing

Channel Surfing: Measuring Profit and ROI Across Channels
Adam Goldberg, Chief Innovation Officer, ClearSaleing

Duplicate Content & Multiple Site Issues
Susan Moskwa, Webmaster Trends Analyst, Google, Inc.
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Get Googley: How to Apply Lessons from SEM to Other Marketing Channels
Aaron Goldman, CMO, Kenshoo

Shoes, Cupcakes and Social Media: Building an Army of Brand Ambassadors
Mari Luangrath, Head Cupcakeologist / Owner, Foiled Cupcakes

Ads in a Quality Score World
Matt Van Wagner, President, Find Me Faster
Andrew Goodman, SES Advisory Board & President, Page Zero Media

SEO Through Blogs & Feeds
Michael Gray, Owner, Atlas Web Service
Sally Falkow, President, PRESSfeed

The Trouble With Content Management Systems is...
Stephan Spencer, Co-author, The Art of SEO

Enterprise Level SEO
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Brian Yamada, Managing Director, iProspect Chicago

Local Search Ranking Factors
Mike Belasco, President, SeOverflow
Benu Aggarwal, Founder & President, Milestone Internet Marketing

The Business Value of Social Media
Krista Neher, CEO, Boot Camp Digital
Chris Winfield, CMO / Managing Partner, BlueGlass
Guillaume Bouchard, Co-founder and CEO, NVI

Digital Marketing & Sports
Simon Heseltine, Principal Marketing Manager, AOL Inc.

Advanced Paid Search Tactics
Connie Stack, VP, Sales & Marketing, WordStream
Matt Van Wagner, President, Find Me Faster
Andrew Goodman, SES Advisory Board & President, Page Zero Media
Rachelle Hansen, Account Supervisor, Resolution Media

Selling Search to the C-Suite
Laura Lippay, Partner, Nine by Blue
David Dalka, Digital Marketing Strategist, Dalka Strategy Consulting

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