Site Clinics
August 11 - Tuesday, Conference Day 1
Site Clinics - 10:00am-3:45pm
SES Experts: Express Site Clinics
Don't miss the opportunity to visit the Expo Hall and take in the added bonus of an Express Site Clinic! No need for appointments as these PowerPoint-free, interactive clinics are "first-come, first-served" offering you a rare chance to get your Web site reviewed live by one of our SES experts.
| Time | Speaker | Clinic |
| 10:00am-11:00am |
Ian Lurie, Chief Marketing Curmudgeon and President, Portent |
The Curmudgeon's Web Copywriting Clinic SEO, PPC, social media: You work hard to build traffic. But is your site's copywriting driving away visitors? Get your site's copy reviewed for: - Online readability - Call to action - Clarity & structure - SEO-friendliness A few small changes can help you keep more visitors, and turn them into customers. Bring your URL by the booth and have your page reviewed. |
| 11:30am-12:30pm |
David Szetela, CEO, Clix Marketing |
Power PPC Advertising Clinic Get your Google AdWords PPC advertising campaigns and landing pages expertly analyzed, with specific recommendations for improvement and optimization. Or just come to watch and learn a wide range of tips and best practices! |
| 1:30pm-2:30pm |
Matthew Bailey, SES Advisory Board; President, Site Logic Marketing |
Small Changes, Big Results Need some help, or just another pair of eyes to check your website? The Express Clinic with Matt Bailey will help you identify minor changes in your website that could provide major results. If you are particularly daring, bring the access to your analytics (if they are hosted online), and we will really dive in! |
| 2:45pm-3:45pm |
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive |
Express Search Usability Clinic Get one-on-one advise for usability, design, copy, link development, and any technical issues that may prevent your Web site from receiving high quality search engine traffic and visitor conversions. |
Location: Expo Hall, Booth 327
August 12 - Wednesday, Conference Day 2
Site Clinics - 10:15am-3:30pm
SES Experts: Express Site Clinics
| Time | Speaker | Clinic |
| 10:15am-11:15am |
Jennifer Slegg, CEO, JenSense.com |
User Friendly Sites That Monetize Well Is your site user friendly or are visitors wandering around lost before finally hitting the back button? How clean is your content and is it engaging for your readers? Are your on-site ads suffering from banner blindness or can they be placed in a better position to increase revenue without alienating visitors by being too blatant? Get tips on how to make the best user friendly website that also monetizes well for you and your advertisers, so you can find the happy medium between a well optimized, user friendly site and one that monetizes well. |
| 11:30am-12:30pm |
Brad Geddes, Founder, Certified Knowledge |
Ad Copy to Landing Page Review Would you like your ad copy and landing pages reviewed by an expert? Ad copy and landing pages are tightly interwoven to create an effective marketing message. Ad copy sends you visitors. Landing pages convert those visitors. Stop by the booth to have Brad Geddes review your ads and landing pages. You will receive free advice on how to increase your search marketing ROI. |
| 1:00pm-2:00pm |
Tim Ash, CEO, SiteTuners.com |
Your Baby Is Ugly - Landing Page Mini-Critiques Your landing page has severe and fundamental problems and could have a much higher conversion rate. Join us on the exhibit show floor for complimentary mini-critiques by landing page optimization expert Tim Ash, author of the bestselling book Landing Page Optimization from Wiley Press. |
| 2:30pm-3:30pm |
Jonathan Mendez, Founder & CEO, Yieldbot |
CPA Optimization Station With advertising dollars more accountable than ever optimizing your Cost Per Acquisition or Cost per Action (CPA) has never been more important. Take advantage of this rare opportunity to sit with optimization guru Jonathan Mendez as he finds ways to improve your ROI. Jonathan will perform strategic evaluations and provide actionable insights on the consumer touch-points in your conversion path - keywords, ads, landing pages and registration/checkout. Jonathan will also offer test ideas for use with Multivariate & A/B testing and advice on how to use emerging marketing technologies to further improve your results. |
Location: Expo Hall, Booth 327
Past San Jose Events
SES San Francisco 2010 »
SES San Jose 2009 »
SES San Jose 2008 »
SES San Jose 2007 »
SES San Jose 2006 »
SES San Jose 2005 »
SES Accelerator, Feb 9
SES London, Feb 20-24
SES NYC, Mar 19-23
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17
SES San Francisco 2010 »
SES San Jose 2009 »
SES San Jose 2008 »
SES San Jose 2007 »
SES San Jose 2006 »
SES San Jose 2005 »
SES Accelerator, Feb 9
SES London, Feb 20-24
SES NYC, Mar 19-23
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
