Speaker Profile
Dr. Matthias Blume develops advanced analytics capabilities to help Covario's large advertising clients better manage cross-media optimization and drive automated decision management. He invented Covario's patent-pending Paid/Organic Synergy Score and True ROI assessment, which are now available in Covario products.
Previously, Matthias led targeted marketing, fraud detection, and government R&D projects at Fair Isaac Corporation, Reticular Systems, MESCO Engineering, and the Rockwell Science Center. He earned his Ph.D. in electrical and computer engineering at UC San Diego and a B.S. in applied physics from the California Institute of Technology. He has been active in neural network and statistical pattern recognition research for 20 years and has authored over 25 papers, book chapters, and patents.
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SES San Diego, Feb 10
SES Amsterdam, Mar 10
SES New York, Mar 10
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
