Speaker Profile
Jessica Kornacki has more than 15 years of experience in hospitality and consumer goods industries. She is responsible for developing the Endless Vacation Rentals by Wyndham Worldwide brand identity; establishing strategy for consumer direct online channels; overseeing advertising and public relations; building strategic marketing alliances; and directing all other marketing initiatives for the brand.
Prior to joining the company in 2006, Kornacki was senior director of e-Strategy at Marriott Vacation Club International, where she successfully led the customer acquisition strategy via e-channels globally. She has also held key management roles within the consumer goods and hospitality industries, including director of e-business for ACCO Brands and director of Internet marketing at Hyatt Hotels Corporation. She holds an MBA in marketing/management & strategy from the Kellogg Graduate School of Management at Northwestern University, an M.A. in political science from the University of Illinois, and a B.A. in finance from Michigan State University.
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager