New York

Terese is in charge of all marketing efforts for Furnished Quarters, including SEO, digital marketing, and email marketing—managing a budget of over $1 million annually. Among her duties is the responsibility for new website creative and functional implementations to create a positive experience for the end-user. Recently, she implemented a new analytics tool in order to measure the ROI of the company's search engine marketing (SEM), thereby increasing SEM conversion rates from 1.39% to 2.92% over a 3 month period. Prior to her current duties, she held marketing research and management positions at Queens Botanical Garden and Horowitz Associates.