Speaker Profile
As an executive on the Agency Development team, Katherine Shappley drives the partnership strategy for several of Microsoft's top SEM agencies, facilitating search buys on the adCenter platform and focusing on awareness of both the value and effectiveness of the adCenter platform and Live Search. Prior to Microsoft, Katherine was a sales manager at Quigo Technologies, overseeing the local segment for the contextual advertising product adSonar. Katherine also has a background in journalism where she began her career before switching her focus to advertising.
Katherine is a native of Mississippi and earned a Bachelor of Arts from the University of Mississippi. She currently lives in Brooklyn, New York and enjoys following the NY live music scene in her free time.
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SES San Fran, Aug 16-20
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
