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Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

SES New York Agenda Overview - March 23-27

Monday, March 23, 2009 - SEM Training  (Additional registration fee applies)
7:00am-8:00am Continental Breakfast
8:00am-12:00pm Search Engine Marketing Metrics & Myths How to Create a Successful In-House SEO Program
-Sold Out-		 Making Pay Per Click Pay - Best Practices in Pay Per Click Advertising
-Sold Out-
12:00pm-1:00pm Lunch Break
1:00pm-5:00pm Landing Page Testing Crash Course Corporate Blog Strategies: Blog Your Way To Success Search Engine Optimization (SEO) Workshop
-Sold Out-
8:00pm-midnight IM Charity Party at SES NY
Expo Hall open 10:00am-6:30pm
 
Express Site Clinics
Booth #1122 - Clinics are free to attend!
Time Speaker Clinic
1:00pm-2:00pm Shari Thurow Express Search Usability Clinic
2:00pm-3:00pm David Szetela Power PPC Advertising Clinic
3:00pm-4:00pm Jonathan Mendez CPA Optimization Station
Tuesday, March 24, 2009
7:30am-6:30pm Registration
8:00am-9:00am Morning Coffee
9:00am-10:00am Conference Welcome/Orientation & Opening Keynote
Guy Kawasaki, Author of Reality Check
Twitter As A Tool For Social Media
10:00am-10:30am Expo Hall Grand Opening
Search & the Fundamentals Search & the Fear Economy Search & the C-Level Exec Search & Measurement Search & the Future
10:30am-11:30am First Timer's Guide to SES and SEM Searching for a Solution: The Impact of Today's Economy on the Search Landscape Entrepreneurs and C-Suite Executives: A Fast-Track to Search Marketing Fluency Meaningful SEO Metrics: Going Beyond the Numbers SEO:
Where to Next
11:30am-11:45am Session Interval
11:45am-12:45pm Introduction to Search Engine Marketing Survival of the Fittest 2.0 Thinking Outside of Your Website: Branding Without Borders Landing Page Testing & Tuning Key Points in Launching a Global Website
12:45pm-1:45pm Networking Lunch
1:45pm-2:45pm
SearchAppalooza: Kick-Ass Apps Contest & Talking Search Beyond Google		 Every Day, In Every Way: Search Marketing as a Business Activity Budget Migration: Going Digital Without Impacting Your Brand Pay Per Conversation Beyond Googling: Where Will Your Customers Be Searching in Five Years?
2:45pm-3:00pm Session Interval
3:00pm-4:00pm The Imperative: Successful Site Architecture Publishers & Agencies: New Business Models for Changing Times Implementing an Effective Digital Corporate Governance Program Advanced SEO Strategies: Integrating Analytics, Usability, Persuasion and Journalism Universal and Blended Search: An Update
4:00pm-4:30pm Afternoon Break in the Expo Hall
4:30pm-5:30pm Getting Mobilized! Mobile Marketing Strategies Pay-for-Performance: Winning Strategies for Advertisers and Agencies The Dozen Most Common Search Marketing Mistakes That CMOs Make Extreme Makeover: Conversion Edition Video Search Engine Optimization: 2009 and Beyond
5:30pm-6:30pm Networking Cocktail Reception
6:15pm SEMPO Networking Event
Expo Hall open 10:00am-4:00pm
 
Express Site Clinics
Booth #1122 - Clinics are free to attend!
Time Speaker Clinic
12:00pm-1:00pm Matt Bailey Small Changes, Big Results
2:00pm-3:00pm Tim Ash Your Baby Is Ugly - Landing Page Mini-Critiques
3:00pm-4:00pm David Naylor Dave Naylor Search Marketing
Wednesday, March 25, 2009
8:00am-5:15pm Registration
8:00am-9:00am Morning Coffee
Fundamentals Track Search for the Small Business Vertical &
Retail Track		 Advertising Track OMS/ClickZ
Track
9:00am-10:15am Discover the Power of Linking: Link Building Basics Small Voices, Big Impact: Social Media for the Little Guy Lower Your Marketing Costs with Vertical Search Search Advertising 101 Social Media Marketing for Brand Building
10:15am-10:45am Coffee Break in the Expo Hall
10:45am-12:00pm Keywords & Content: Search Marketing Foundations Search on a Dime Advanced B2B
Preview the new AdWords interface		 Pardon My Reach: A Snapshot of the Display Ad Marketplace
12:00pm-1:00pm Lunch in the Expo Hall
1:00pm-2:00pm Orion Panel
The State of Search - A Maturing Marketplace or Poised for More Growth?
2:00pm-2:15pm Session Interval
2:15pm-3:30pm
Harnessing the Social Graph		 Turning Simple Change into Big Profit Four Paths to Success in a Tough Travel Economy Search Becomes the Display OS Slash Your Search Budget: What Are Your Alternatives?
3:30pm-4:00pm Afternoon Break in the Expo Hall
4:00pm-5:15pm Dealing With Affiliates: A Roadmap to Success Small Business Case Studies
Maximizing Your Website's ROI
8 Things You Aren't Doing That Will Boost Your SEM Results		 Political Search: Preparing for Search in 2010
Thursday, March 26, 2009
8:00am-4:00pm Registration
8:00am-9:00am Morning Coffee
9:00am-10:00am Morning Keynote
John Gerzema, Author of The Brand Bubble
10:00am-10:30am Coffee Break
  Organic
Track		 Advanced PPC Track Social Media & Blogging Track Issues & Answers Track Clinics & Tools
Track
10:30am-11:45am SEO Through Blogs & Feeds Advanced Keyword Research An Update on Social Media Optimization Duplicate Content & Multiple Site Issues Extreme Makeover: Live Ad Copy & Continuity Clinic!
11:45am-12:45pm Networking Lunch
12:45pm-2:00pm News Search SEO Advanced Paid Search Techniques 4 Views of Social Media: Planning a Successful Social Media Strategy Brand & Reputation Management SEO Tools of the Trade: What's in YOUR Toolbox?
2:00pm-2:15pm Session Interval
2:15pm-3:30pm Google Website Optimizer: Radically Improve your Conversion Rate! Ads in a Quality Score World Online Communities: A Bonanza of Content for Searchers and Search Engines Independent SEM/SEOs: Issues & Answers Extreme Makeover: Live Site Clinic!
3:30pm-3:45pm Session Interval
3:45pm-5:00pm The Importance of Usability and Accessibility in Search Don't Be Afraid of the Dark: Black Hat PPC Tactics Blogging for Business Privacy, Intellectual Property & Trademark Issues: What You Must Know Extreme Makeover: Live Search Advertising Clinic!
Friday, March 27, 2009 - SEO Training  (Additional registration fee applies)
In Partnership with
8:30am-5:30pm SEO Training Course
Friday, March 27, 2009 - Web Analytics Training  (Additional registration fee applies)
In Partnership with
8:30am-5:30pm Web Analytics for Site Optimization
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SES Magazine
View this issue:
SES Magazine New York 2009
New York 2009
Past Events
SES New York 2010 »
SES New York 2009 »
SES New York 2008 »
SES New York 2007 »
SES New York 2006 »

Upcoming Events
SES Accelerator, Feb 9
SES London, Feb 20-24
SES NYC, Mar 19-23
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Association Sponsors
Sempo
SEMNE (Search Engine Marketing New England)
Media Partners
BtoB
eM+C
Search Marketing Standard
SEO Book
Visibility Magazine
Website Magazine
Econsultancy
eMarketer
Searchme
Target Marketing
WebmasterRadio.FM
Search Engine Marketing Professionals of Portland
Electronic Retailer
Search Engine Guide
SEMJ.org
TopRank
WebProNews
Search Marketing Gurus
In Association with
Search Engine Watch
ClickZ

News Distribution
PRWeb

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also e-mail sales@sesconference.com or call JoAnn Simonelli +1 646-755-7255.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an e-mail to registration@sesconference.com.

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio and/or Video Taping is prohibited without the prior permission of the organizers.


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