London

Sponsored Session - 1:00pm-2:00pm
WebTrends Workshop
$30B in paid search advertising will be spent in 2008, doubling to nearly $60B in the next 3 years. Yet despite increasing ad budgets and SEM complexities, large advertisers continue to use outdated manual techniques, such as rules based bid management, to manage their paid search campaigns, resulting in billions of wasted ad dollars each year. Learn how to go beyond Bid Management to dramatically improve your SEM Return and dramatically improve conversion rates, while actually reducing the manual overhead common to bid management tools. The result- campaign objectives are exceeded, profits increased and growth in volume.

• How to Effectively Manage Paid Search Campaigns
• Increase Conversion Rates
• Maintain consistent ROI throughout the year
• Automatically allocate budget to best performing Paid Search variables

• Speaker:
  Jen Brown, Manager of Digital Services, EMEA, WebTrends
  
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Location: Expo Hall

Sponsored Session - 1:00pm-2:00pm
IAB Search Council presents... Search Marketing Best Practice
In July 2008 the IAB Search Council, consisting of senior search experts from search engines, agencies, tech providers and a panel of the UK's top advertisers, released the IAB's Search Help Centre. It is a resource that covers topics the Council found search marketers to be lacking knowledge on. Topics include trademarks, intellectual property ownership, invalid clicks and privacy in the search environment.

Here, in this exclusive session for SES 09, senior thought leaders from the Search Council discuss the topics in the resource, bringing advice jointly approved by Google, Microsoft and Yahoo! direct to the search industry. Each attendee will also be given a free printed copy of the resource and agency selection checklist.

The agenda will cover:

• Introduction
• Intellectual property ownership - do you really have control of your keyword and campaign data? Are you aware of its value and the risks you may be placing your business under?
• Trademark use - what are the rules and issues? What should you be aware of? Have recent changes affected the market place?
• Selecting a search agency - if you require an agency to help with your search marketing it's important that you choose the right one. Are you confident that your selection process is fool proof? Are you approaching the process in the correct manner? Do you know what you should and shouldn't be checking? This session will discuss everything you need to make the right decisions.
• Round-up and questions

• Speakers:
  Jon Myers, SES Advisory Board; Director, Account Management, Yahoo! UK & Ireland
  Gavin Ailes, Deputy Managing Director, The Search Works
  Mike Teasdale, Planning Director, Harvest Digital
  Paul Mead, Founder & MD, VCCP Search
  
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Location: Room DE

Sponsored Session - 1:00pm-2:00pm
Recession-Proof Performance Marketing: Leaning into the Dip
Question: "Other than hindsight, how does someone know when it's time to quit?"

Answer: "It's time to quit when you secretly realize you've been settling for mediocrity all along. It's time to quit when the things you're measuring aren't improving, and you can't find anything better to measure." (The Dip: Seth Godin)

In the current economic climate it is essential for companies to focus on what matters: immediate revenue building projects, to continuously innovate and find new levels of product and service performance to grab market share. Discover new ways of thinking and harnessing performance marketing and how to lean into the dip.

• Speaker:
  Brandon Keenen, Search Sales Director, Platform-A UK
  
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Location: Auditorium