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Tuesday, February 17, 2009
Wednesday | Thursday
Keynote: Matt Mason: The Pirate's Dilemma
Matt Mason, Author of The Pirate's Dilemma: How Youth Culture Reinvented Capitalism
Part 1
Part 2
Search Around the World: US, Europe & Asia
Erica Schmidt, Global Director of Search, Isobar
Martin Sinner, Founder & Managing Director, Idealo Internet GmbH
Andy Atkins-Krüger, Managing Director, WebCertain Europe Ltd
Anders Hjorth, CEO, Outrider
Search Industry Update
Jonathan Beeston, Client Services Director, Efficient Frontier
Anne Kennedy, SES Advisory Board, Managing Partner and Founder, Beyond Ink
Cesar Mascaraque, Managing Director, Ask.com Europe
Edward (Teddie) Cowell, SEO Director, Guava
Universal & Blended Search
Lisa Ditlefsen, Director, Verve Search & Founder, SEO Chicks
Amanda Watlington, Owner, Searching for Profit
Horst Joepen, CEO, Searchmetrics
IAB Search Council presents... Search Marketing Best Practice
Presentation
Jon Myers, Head of Search, MediaVest
Gavin Ailes, Deputy Managing Director, The Search Works
Mike Teasdale, Planning Director, Harvest Digital
Paul Mead, Managing Director, VCCP Search
Measuring Success in a 2.0 World
The State of Search Integration
Erica Schmidt, Global Director of Search, Isobar
Ross Barnes, Head of Digital Media, Response One
Bill Hunt, CEO, Global Strategies Intl, Director, Global Search Strategy, Neo@Ogilvy
Neil McCarthy, Chief Sales and Marketing Officer, Latitude
Search Resources: Building A Better Economic Model
John Marshall, CTO, Market Motive
Andrew Goodman, Principal, Page Zero Media
Rand Fishkin, CEO, SEOmoz.org
Online Video Update - The Next Wave
Greg Jarboe, President & Co-founder, SEO-PR
Liana Evans, Director of Internet Marketing, KeyRelevance
Why Does Search Get All the Credit?
Bill Hunt, CEO, Global Strategies Intl, Director, Global Search Strategy, Neo@Ogilvy
Adam S. Goldberg, Chief Innovation Officer, Clearsaleing
Neil Mason, Director of Analytical Consulting, Foviance applied insights
Analytics: Data Into Action
Matt Bailey, President, SiteLogic
Mobile Search Update - The Next Generation
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
Cindy Krum Founder and CEO, Rank-Mobile
David Radicke, Consultant, SEO, SEM, Web Analytics, Radicke eCommerce
Wednesday, February 18, 2008
SEO: Where to Next?
Introduction to Search Engine Marketing
Judith Lewis, Search Director, i-level
SEO Through Blogs & Feeds
Sante Achille, Consultant, Sante J Achille
David Naylor, SEO, Bronco
Search Advertising Tools
Nick Seckold Head of Search, MindShare
Mike Chowney, Managing Director, Kenshoo UK
Thomas Bindl, Founder & CEO, Refined Labs GmbH
Colm Bracken, Group Search Manager, Microsoft
Search Engine Friendly Design
Matt Bailey, President, SiteLogic
Giles Colborne, Managing Director, cxpartners
Jill Sampey, Director of Search Marketing, Blast Radius
News Search SEO
Greg Jarboe, President & Co-founder, SEO-PR
David Radicke, Consultant, SEO, SEM, Web Analytics, Radicke eCommerce
Ciaran Norris, Director, Search, Affiliate & Social Media, Altogether Digital
Searcher Behaviour Research Update
Nick Drew, Performance Media Research Manager, Microsoft Advertising
Search Advertising 101
Ian Harris, CEO, Search Laboratory Ltd
Kerstin Baker-Ash, Search Account Manager, i-level
Frank Watson, CEO, Kangamurra Media
Video & Podcast SEO
Amanda Watlington, Owner, Searching for Profit
Ads in a Quality Score World
Andrew Goodman, Principal, Page Zero Media
Patricia Hursh, President & Founder, SmartSearch Marketing
Jonathan Beeston, Client Services Director, Efficient Frontier
Link Building Basics
Brian Turner, Offpage Optimisation Specialist, Propero Digital
Jonathan Stewart, Head of Natural Search, iCrossing UK
Peter van der Graaf, Advanced Search Specialist, Netsociety
Debra Mastaler, President, Alliance-Link
Pay-for-Performance: Winning Strategies for Advertisers and Agencies
Jeff Ferguson, Director of Online Marketing, Napster
Andrew Goodman, Principal, Page Zero Media
Richard Zwicky, Founder & CEO, Enquisite
Jonathan Scott, COO, Direct Traffic media
Time Out London: A Case Study
Neil Stickells, Head of Search and Media, Steak
Keywords & Content: Search Marketing Foundations
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
Maxime Grandchamp, President, Trellian Europe
Tor Crockatt, Group Mgr Editorial Operations EMEA, Microsoft Digital Advertising Solutions
Aisling Blake, Operations Director, Interactive Return
Organic Listings Forum
Advanced Paid Search Techniques
Pete Wailes, Managing Director, Searchlight Digital
Patricia Hursh, President & Founder, SmartSearch Marketing
Adam S. Goldberg, Chief Innovation Officer, Clearsaleing
Rob Pierre, Managing Director, Jellyfish
Thursday, February 19, 2008
Balancing Paid & Organic Listings
Caragh McKenna, Head of Search Marketing, ICAN
Dixon Jones, Managing Director, Receptional LTD
Brand & Reputation Management
David Snyder, Co-Founder, Search & Social
David Naylor, SEO, Bronco
Mikkel deMib Svendsen, Creative Director, deMib.com
Ad Copy & Continuity Clinic
Ben Jesson, CEO & Co-founder, Conversion Rate Experts
Search Term Research & Targeting
Dr. Dave Chaffey, Director, Marketing Insights Limited
Maxime Grandchamp, President, Trellian Europe
Andy Atkins-Krüger, Managing Director, WebCertain Europe Ltd
David Hughes, Head of Analytical, iCrossing UK
Social Media Optimization
Liana Evans, Director of Internet Marketing, KeyRelevance
Lisa Ditlefsen, Director, Verve Search & Founder, SEO Chicks
Jennifer Evans Laycock, Dir. of Social Media, SiteLogic, Editor-in-Chief, Search Engine Guide
Krista Neher, CEO, Marketess
Landing Page Testing & Tuning
Anders Hjorth, CEO, Outrider
John Marshall, CTO, Market Motive
Jon Myers, Head of Search, MediaVest
Successful Site Architecture
David Snyder, Co-Founder, Search & Social
Alan Perkins, Founding Director, SilverDisc Limited
Dean Chew, SEO Engineer, Ayima Search Marketing
Duplicate Content & Multiple Site Issues
Sante Achille, Consultant, Sante J Achille
Martin Sinner, Founder and Managing Director, Idealo Internet GmbH
Matt Paines, MD, XSEO
Search Advertising Clinic
Beyond Linkbait: Getting Authoritative Mentions Online
Greg Jarboe, President & Co-founder, SEO-PR
Debra Mastaler, President, Alliance-Link
Dixon Jones Managing Director, Receptional LTD
Brian Turner, Offpage Optimisation Specialist, Propero Digital
Affiliate & Search Marketing Square Off
Jeff Ferguson, Director of Online Marketing, Napster
David Naylor, SEO, Bronco
Dynamic Websites: Beyond the Basics
Matt Bailey, President, SiteLogic
Richard Baxter, UK SEO Manager, Cheapflights.co.uk
Mikkel deMib Svendsen, Creative Director, deMib.com
Local Search Marketing Tactics
Michael Boland, Senior Analyst, The Kelsey Group
Kristoffer Ewald, VP of Analytics, Guava
David Ingram, Co-founder and CEO, Brownbook.net
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