Chicago

Networking Event - 6:00pm-10:00pm
SES Chicago Pre Game Meetup

This event is open to all SES Chicago attendees. Hang out, talk about sessions you're looking forward to seeing, questions you're ready to ask and share your experience and interest in marketing! (Over some drinks of course.)

Want to attend?
Join the Chicago Search Engine Optimization Meetup Group to RSVP.

Location: Lakeside Green Lounge @ the Hilton Chicago

Sponsored Lunch - 1:00pm-1:30pm
What's new & exciting with Google Analytics?

This session covers new measurement techniques & features which have recently been added to the Google Analytics platform. We will also be sharing thoughts on where we think the analytics industry may be heading. Do come to learn the latest state-of-the-art measurement tools from Google!

• Speaker:
  Phil Mui, Group Product Manager, Google Analytics
  
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Location: Northeast Hall

1 Day Forum - 10:30am-5:30pm
Local Search Summit:Chicago

Local Search Summit is the premier local search conference, supplying you with the most up-to-date tactics and research to help you benefit from Local Search. With the top thought leaders in the space speaking at Local Search Summit, you can be assured you will learn just about everything you need to know to succeed in Local Search. See the complete agenda.

Free admittance for SES Chicago conference attendees.

Sessions include:

• Local Search Ranking Factors
• Local Search and Social Media
• Local Mobile Strategies
• Q&A; with the Search Engines

Location: Hilton Chicago

Sponsored Session - 10:30am-11:45am
Getting the Most Out of AdWords Optimization Tools

Did you know that Google releases changes to AdWords every 2 weeks? Or that over 20 new features have been added to the AdWords interface within the last 6 months? Recently released AdWords tools can help you save time managing campaigns, increase the quality traffic your ads are receiving, and get better results from your ad spend... but only if you know about them.

Get a comprehensive overview of recent AdWords innovations as Devin Sandoz, Product Marketing Manager for AdWords campaign management and reporting, guides you through the top new features and hidden gems in the AdWords web interface. Learn tips and tricks you can use immediately as you explore the Opportunities tab, custom alerts, data segmentation and other new features.

Location: Northwest 2

Theater Presentation - 11:30am-11:50am
Web Trends for 2010

Location: Expo Hall

Meet & Greet - 11:45am-1:00pm
Author Luncheon

Have lunch and network with your favorite author/ses speaker.

• Andy Beal, CEO, Trackur
  
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Radically Transparent: Monitoring and Managing Reputations Online
• Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC
  
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(Feb 2010) Mobile Marketing: Finding Your Customers No Matter Where They Are
• Dennis R. Mortensen, Director of Data Insights, Yahoo!
  
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Yahoo! Web Analytics: Tracking, Reporting and Analyzing for Data-Driven Insights
• Sally Falkow, President, PRESSfeed
  
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No Book Yet
• Andrew Goodman, SES Advisory Board & President, Page Zero Media
  
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Winning Results with Google AdWords
• Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
  
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Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site
• Greg Jarboe, President & Co-founder, SEO-PR
  
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Location: Expo Hall (Rear Right)

Theater Presentation - 12:00pm-12:20pm
Why Display Media Now Works like Search

An introduction to the 'media exchanges' that have been developed by the search engines.

We will discuss the new types of targeting exchanges allow for, including social retargeting, and why all search marketers should take notice.

• Speaker:
  Ellen Corrigan, VP, Search Strategy, iCrossing
  
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Location: Expo Hall

Theater Presentation - 1:00pm-1:20pm
Content Optimization

Location: Expo Hall

Sponsored Session - 2:30pm-3:45pm
The Next Generation of AdWords Bidding: Conversion Optimizer

Andrew Silverman, Product Manager of Conversion Optimizer, explains why Conversion Optimizer is the next generation of AdWords bidding. Andrew discusses how advertisers using Conversion Optimizer can achieve double digit percentage increases in conversions while paying the same or less for each conversion. Additional content includes other benefits of Conversion Optimizer, how the feature works, best practices and troubleshooting based on real advertisers.

Location: Northwest 3

Theater Presentation - 2:30pm-2:50pm
Live Tour of Acquisio SEARCH!

Marc Poirier, CMO at Acquisio, will be presenting the pay-per-click management software Acquisio SEARCH. Through a live demo, Marc will be covering the multiple easy-to-use applications that make up the Acquisio SEARCH platform. For example, attendees will see how they can quickly produce truly informative client-ready reports with the Report Builder, how they can easily create simple and highly effective bid rules using the unique Rule-Based Campaign Automation interface, and how they can increase productivity using the AdWords-like cross-engine Bulk Editor.

Designed from the ground-up for agencies, Acquisio SEARCH's advanced applications empower campaign managers by allowing them to spend less time building and launching campaigns across Google AdWords, Microsoft adCenter and Yahoo Search Marketing, and spend more time on strategy and intelligent campaign refinement.

• Speaker:
  Marc Poirier, Co-Founder and CMO, Acquisio
  
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Location: Expo Hall

Theater Presentation - 3:00pm-3:20pm
Getting Started with E-mail Marketing

Email marketing is one of the most powerful marketing tools available to all types of businesses. Your business can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money. Marketing via email is powerful, tricky, and can be easily abused. Please join Dave Dorsey, from the iContact Enterprise Sales Team on December 8, at 3pm to learn tips, tricks and secrets that will make it easy and powerful for your business to succeed with email marketing.

Location: Expo Hall

Theater Presentation - 3:30pm-3:50pm
Finally - A Breakthrough Tool to Monitor Competitors' Display Ads

Come hear about a new tool that extends that competitive edge across the entire Internet: AdGooroo Display Insight. Every day, this service crawls the top websites and collects your competitors' ads (text, banner, and even rich media.) Mine this data to discover new websites, benchmark against your competitors, estimate their reach, find out which ad networks they are advertising on, and improve your own creative.

Location: Expo Hall

Sponsored Session - 4:15pm-5:30pm
Social Media Strategy & ROI Measurement

According to Forrester, Social Media will be the fastest growing interactive marketing technique over the next 5 years and account for the third largest spend category. Unfortunately, most marketers struggle with how to measure Social Media and demonstrate its effectiveness. This leads to difficulty securing budget for the channel, which in turn leads to weak or inconsistent strategy.

In this session, you'll learn how to create a successful Social Media strategy, working backwards from a solid measurement framework. We'll show you what to measure and how to measure it, and share our secrets on high-ROI Social Media.

In the meantime, download our white paper on Social Media measurement at http://www.serengeticommunications.com/measuring-sm.

• Speakers:
  Nathan Linnell, Director of Analytics, Serengeti Communications
  Nan Dawkins, Founder and CEO , Serengeti Communications
  Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing
  
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Location: Northwest 5

Theater Presentation - 5:00pm-5:20pm
Analytics for Social Media Optimization

Location: Expo Hall

Chicago Social Media Club Holiday Event - 5:00pm-8:30pm
Twitterati Glitterati Social Media Club Chicago Holiday Event

Ticket information: http://smcchicago1209.eventbrite.com/
Advance tickets: $10, On Site: $15

Program: An Evening with Two Social Media Authors
Shel Israel, Twitterville and Erik Qualman, Socialnomics
5:30-6:30 Mingle and Jingle: beverages, pizza, goodies and mixing
6:30-7:30 Program and Book Signings
7:30-8:30 Make Merry and Bright: socialize and make plans for 2010

Attire: Holiday sweaters welcome, prizes for wackiest, ugliest and most creative.

Location: CME Group, 20 South Wacker Drive

Charity Event - 7:00pm-9:00pm
OneTail.ORG Party

Information: http://www.onetail.org/2009/11/calendar-release-party
Entry: $5 + $2 whiskey & beer specials

Raffle prizes all night. People and dogs welcome!

Location: Delilah's, 2771 North Lincoln Ave

Theater Presentation - 11:00am-11:20am
Things You Should Ask A Search Marketing Company

Location: Expo Hall

Theater Presentation - 11:30am-11:50am
Custom Content Marketing Through News Articles

Location: Expo Hall

Meet & Greet - 11:45am-12:45pm
Author Luncheon

Have lunch and network with your favorite author/ses speaker.

• Tim Ash, CEO, SiteTuners.com
  
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
• Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com
  
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Call to Action/Waiting for Your Cat to Bark/Always be Testing
• Eric Enge, President, Stone Temple Consulting
  Rand Fishkin, CEO, SEOmoz.org
  
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The Art of SEO
• Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing
  
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(2010) Social Media Marketing: Publicity Through Viral Marketing
• Kristopher Jones, President & CEO, KBJ Interactive
  
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Search Engine Optimization: Your Visual Blueprint for Effective Internet
• Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
  
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Search Engine Visibility/When Search Meets Web Usability
• Rebecca Lieb, Search Authority and Author, The Truth About Search Engine Optimization
  
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The Truth About Search Engine Optimization
• Corey Perlman, President, eBoot Camp, Inc.
  
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Location: Expo Hall (Rear Right)