Chicago

Speaker Presentations

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Speaker presentations are posted as they become available. Due to issues of ownership and proprietary information some presentations (including all presentations by Google and Yahoo!) may not be available for download.

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Monday, December 7, 2009
Tuesday | Wednesday

Introduction to Search Engine Marketing
Dr. Ralph Wilson, Found and Editor-in-Chief, Web Marketing Today®

Mixed Media SERPs
Mat Siltala, Founder, Dream Systems Media
David Naylor, SEO, Bronco
Mark Knowles, President & CEO, Pixelsilk, Inc.

Search Analytics
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Jim Sterne, Chairman, Web Analytics Association & Founder, eMetrics Marketing Optimization Summit

Search Industry Today
Kevin Lee, Co-Founder & Executive Chairman, Didit
Heather Dougherty, Research Director, Hitwise
Anne F. Kennedy, SES Advisory Board, Founding Partner and CMO, Joblr.com and Managing Partner & Founder, Beyond Ink

Search: A Real Time Paradigm?
Rob Walk, Managing Partner, NovaRising
Barbara Coll, CEO, WebMama.com Inc.
William Fischer, Co-Founder & Director, Workdigital, Ltd.

Keyword Research
Christine Churchill, President, KeyRelevance

YouTube & Video Optimization
Greg Jarboe, President & Co-Founder, SEO-PR

How to Turn Your Web Analytics Into a Money-Making Machine
Jim Sterne, Chairman, Web Analytics Association & Founder, eMetrics Marketing Optimization Summit
Bryan Eisenberg, SES Advisory Board and New York Times Bestselling Author, bryaneisenberg.com

Search: Where to Next?
Eli Goodman, Search Evangelist, comScore, Inc.
Justin Merickel, Vice President, Marketing & New Product Development, Efficient Frontier

New Exporters: How Search Marketing Can Be Used to Build Overseas Trade
Andy Atkins-Krüger, Managing Director, WebCertain
Guillaume Bouchard, Co-founder and CEO, NVI
Jim Matheson, Senior Director, Online Marketing, SuccessFactors
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC

Link Building Basics
Debra Mastaler, President, Alliance-Link

Images & Optimization
Liana Evans, Director of Social Media, Serengeti Communications
Grant Crowell, Senior Media Analyst, ReelSEO.com
Mat Siltala, Founder, Dream Systems Media

Online PR: Where to Next?
Duncan Alney, President & Social Media Strategist, Firebelly Marketing
Andy Beal, CEO, Trackur
Beth Harte, Community Manager , MarketingProfs
Marty Weintraub, President, aimClear

From Search to Discovery
Bill Scott, Chief Operating & Commercial Officer, easelTV
Mike McDerment, CEO & Co-founder, FreshBooks

Point/Counterpoint: DIY SEM - The Pros & Cons
Panel Presentation
Maia Benson, Director, SEM, LexisNexis
John Ellis, Senior Online Marketing Manager, ResortQuest
Ryan Gibson, Director of Marketing, The Rimm-Kaufman Group

SEO Through Blogs & Feeds
Sally Falkow, President, PRESSfeed
Mark Jackson, SEW Expert & President/CEO, VIZION Interactive
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Search and the Integrated Marketing Mix
Jim Sterne, Chairman, Web Analytics Association & Founder, eMetrics Marketing Optimization Summit

The Quest for Perfect Information: How Network Intelligence is Transforming Search
Stephen Scarr, Co-Founder & CEO, Info.com
Bill Leake, President and CEO, Apogee Search
Ted West, CEO and President, LookSmart
Craig Greenfield, VP Search and Performance Media, Performics

Ghost Blogging, Tweeting, Content Production - Ethical? Does It Matter?
Liana Evans, Director of Social Media, Serengeti Communications

Why Does Search Get all the Credit?
Chris Knoch, Manager Consulting, Omniture, An Adobe company
Adam Goldberg, Chief Innovation Officer, ClearSaleing

Beyond Googling: 5 Years Later it's a Different Audience
Javed Panjwani, Business Development Executive, Wolfram Alpha

What's the Link Between Search and Social?
Tobias Peggs, General Manager, OneRiot

Tuesday, December 8, 2009
Monday | Wednesday

Successful Information Architecture
Kimberly Krause Berg, Owner, UsabilityEffect.com

Small Voices, Big Impact: Social Media for the Little Guy
Jennifer Evans Laycock, Editor-In-Chief, Search Engine Guide
Jessica Kornacki, Vice President of Marketing, Endless Vacation Rentals by Wyndham Worldwide
Eric Brown, Development & Investment, Urbane Apartments
Brett Tabke, CEO, WebmasterWorld.com

Social Media Checklist
Panel Presentation
Sean Carton, Chief Strategy Officer, idfive
Jeanniey Mullen, Chief Marketing Officer, Zinio
Heidi Cohen, President, Riverside Marketing Strategies
Brian Boland, Manager, Performance Solutions, Facebook

Copywriting: 45 Minute Boot Camp
Heather Lloyd-Martin, CEO, SuccessWorks

Real Time SEO: No More Yesterday's News
Rochelle Sanchirico, Senior Director of Acquisition Marketing, Washington Post Digital

Search on a Dime
Dev Basu, President and CEO, Powered by Search
Dr. Ralph Wilson, Found and Editor-in-Chief, Web Marketing Today®
Matt Van Wagner, President, Find Me Faster
Stoney deGeyter, President, Pole Position Marketing

PR, Social Media and Search
Greg Jarboe, President & Co-Founder, SEO-PR

Paid Search 101
Matt Van Wagner, President, Find Me Faster

Storyteller Marketing: The Art of Storytelling Matches Up With the Business of Marketing
Intro Presentation
Sally Falkow, President, PRESSfeed
Brian Lewis, VP, Engine Ready

Igniting Viral Campaigns
Denise Chudy, Display and YouTube Sales Leader, Google
Greg Finn, Director of Internet Marketing, 10e20
Jennifer Evans Laycock, Editor-In-Chief, Search Engine Guide

How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals
Bill Hartzer, Manager SM & SEM Teams, Vizion Interactive
Jonathan Mendez, Founder & CEO, RAMP Digital
Bob Tripathi, In-House Search Marketing Strategist, Discover Financial Services
Brian Cosgrove, Director, Analytics & Engineering, TPG Direct, An Omnicom/DAS Agency

News Search Optimization
Greg Jarboe, President & Co-Founder, SEO-PR
Dana Todd, CMO, Newsforce
Lisa Buyer, President & CEO, The Buyer Group

Cool Mobile Apps, Augmented Reality - It's a Brave New World!
Bryson Meunier, Associate Director of SEO, Resolution Media
Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC
Mark Dixon, VP, Product Management, NearbyNow
Colleen Curtis, Midwest Regional Director, Yelp

Social Media Strategy & ROI Measurement
Serengeti Sponsored Session

Wednesday, December 9, 2009
Monday | Tuesday

Morning Keynote - Dan Siroker
Dan Siroker, former Deputy New Media Director, Obama Presidential Transition and Founder, CarrotSticks

Tool Time: The In-House Search Marketer's Free-to-Cheap Goodie Bag
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Simon Heseltine, Senior Marketing Manager, AOL, LLC
Jessica Bowman, SEO Strategist and in-house SEO Expert, SEMinhouse.com

PPC or SEO? The Ultimate Search Marketing Battle
Karen Weber, Vice President of E-Marketing, Irwin Union Bank

Advanced B2B Search Marketing
Tami Dalley, Director of User Experience Optimization, Acronym Media
Barbara Coll, CEO, WebMama.com Inc.
Patricia Hursh, President, SmartSearch Marketing
S. Ryan DeShazer, Global Director of Search Marketing, GyroHSR

Bringing PPC In-House
Nathan Linnell, Director of Analytics, Serengeti Communications
Dan Soschin, Interactive Marketing Director, American Public University System

Ads in a Quality Score World
Steve O'Brien, VP, Sales & Marketing, Click Forensics, Inc.

Last Minute Holiday Search Tactics
Eli Goodman, Search Evangelist, comScore, Inc.
Link Walls, Paid Search Sr. Product Owner, ChannelAdvisor
Linda Girard, Co-Founder & Visionary, Pure Visibility

Selling Search to the C-Suite
Crispin Sheridan, Senior Director of Search Marketing Strategy, SAP Marketing
Russ Mann, Co-Founder & Chief Executive Officer, Covario
Seth Besmertnik, CEO, Conductor, Inc.
Bill Mungovan, Senior Director, Search Center, Omniture Business Unit, Adobe Systems Inc

Search Becomes the Display OS
Dax Hamman, Vice President of Display Media, iCrossing
Steven Kaufman, EVP, MediaMath

How to Cut Your Corporate Budget Without Cutting Leads or Sales
Elaine Zubko, Marketing Director, CRE Rentals
Laura Thieme, President and Founder, Bizresearch

The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know
Grant Crowell, Senior Media Analyst, ReelSEO.com
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
Peter Bordes, Founder CEO and Chairman of the Board, MediaTrust
David Adler, Partner, Adler Law Group

Bringing SEO In-House
Simon Heseltine, Senior Marketing Manager, AOL, LLC
Jessica Bowman, SEO Strategist and in-house SEO Expert, SEMinhouse.com

Black Hat, White Hat: Does it Really Matter Anymore?
Frank Watson, CEO, Kangamurra Media

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