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REGISTRATION DETAILS
GENERAL INFORMATION
PROGRAM
SPEAKERS
SPONSORS & EXHIBITORS
SPECIAL EVENTS
PRESS OFFICE
ABOUT SES

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Agenda Overview: SES Chicago 2009 - December 7-11

Sunday, December 6
6:00pm-10:00pm SES Chicago Pre Game Meetup
Monday, December 7 - Day 1
7:30am-5:30pm Registration
8:00am-9:00am Morning Coffee
9:00am-10:15am Conference Welcome/Orientation & Opening Keynote
Jeff Jarvis, Author of What Would Google Do?
10:15am-10:30am Session Interval
  Search Fundamentals Blended Search Results Analytics, Conversion & Attribution The State of Search Search on the Edge
10:30am-11:30am Introduction to Search Engine Marketing Mixed Media SERPs Search Analytics Search Industry Today Search: A Real Time Paradigm?
11:30am-11:45am Session Interval
11:45am-12:45pm Keyword Research YouTube & Video Optimization How to Turn Your Web Analytics Into a Money-Making Machine Search: Where to Next? New Exporters: How Search Marketing Can Be Used to Build Overseas Trade
12:45pm-1:45pm Networking Lunch
iThis sponsored lunch is free to attend.
Click for session details!: What's new and exciting with Google Analytics? Lunch 1:00pm-1:30pm
1:45pm-2:45pm Link Building Basics Images & Optimization Meaningful SEO Metrics: Going Beyond the Numbers Online PR: Where to Next? From Search to Discovery
2:45pm-3:15pm Afternoon Break
3:15pm-4:15pm Point/ Counterpoint: DIY SEM - The Pros & Cons SEO Through Blogs & Feeds 20 Secrets of Top Converting Websites Search and the Integrated Marketing Mix The Quest for Perfect Information: How Network Intelligence is Transforming Search
4:15pm-4:30pm Session Interval
4:30pm-5:30pm Customer Insights via Search Engine Tools Ghost Blogging, Tweeting, Content Production - Ethical? Does It Matter? Why Does Search Get all the Credit? Beyond Googling: 5 Years Later it's a Different Audience What's the Link Between Search and Social?
Local Search Summit: i »Local Search Summit:Chicago
Free admittance for SES Chicago conference attendees. See agenda details at right.
Click to find out more!
Tuesday, December 8 - Day 2
8:00am-6:30pm Registration
8:00am-9:00am Morning Coffee
9:00am-10:00am Morning Keynote
Peter Morville, President, Semantic Studios
10:00am-10:30am Grand Opening of the Expo Hall (open 10:00am-6:30pm)
  Search Fundamentals News & Advertising Small Business Track Geek Speak ClickZ/OMS
Track
10:30am-11:45am Successful Information Architecture iSponsored sessions are free to attend.
Click for session details!
Getting the Most Out of AdWords Optimization Tools		 Small Voices, Big Impact: Social Media for the Little Guy Developments in Information Retrieval on the Web Social Media Checklist
11:45am-1:00pm Lunch in the Expo Hall
1:00pm-2:15pm Copywriting: 45 Minute Boot Camp Real Time SEO: No More Yesterday's News Search on a Dime Landing Page Optimization: The 7 Deadly Sins PR, Social Media and Search
2:15pm-2:30pm Session Interval
2:30pm-3:45pm Paid Search 101 Storyteller Marketing: The Art of Storytelling Matches Up With the Business of Marketing iSponsored sessions are free to attend.
Click for session details!
The Next Generation of AdWords Bidding: Conversion Optimizer		 Duplicate Content & Multiple Site Issues Igniting Viral Campaigns
3:45pm-4:15pm Afternoon Break in the Expo Hall
4:15pm-5:30pm How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals News Search Optimization Turning Simple Change into Big Profit Cool Mobile Apps, Augmented Reality - It's a Brave New World! iSponsored sessions are free to attend.
Click for session details!
Social Media Strategy & ROI Measurement
5:30pm-6:30pm Networking Cocktail Reception in the Expo Hall
Wednesday, December 9 - Day 3
8:00am-4:00pm Registration
8:00am-9:00am Morning Coffee
9:00am-10:00am Morning Keynote
Dan Siroker, Former Deputy New Media Director, Obama Transition Team and Founder, CarrotSticks
10:00am-10:30am Morning Coffee Break in the Expo Hall (open 10:00am-4:00pm)
  In-House Hybrid Advanced Issues Vertical, Retail, B2B Clinics
10:30am-11:45am Tool Time: The In-House Search Marketer's Free-to-Cheap Goodie Bag PPC or SEO? The Ultimate Search Marketing Battle Advanced Paid Search Brain Candy Advanced B2B Search Marketing Ad Copy & Conversion Clinic
11:45am-12:45pm Lunch in the Expo Hall
12:45pm-2:00pm Bringing PPC In-House Facebook Rockstars RoundTable: Marketing For the Other Internet Ads in a Quality Score World Last Minute Holiday Search Tactics E-Commerce Site Clinic
2:00pm-2:30pm Afternoon Break in the Expo Hall
2:30pm-3:45pm Selling Search to the C-Suite Search Becomes the Display OS How to Cut Your Corporate Budget Without Cutting Leads or Sales The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know Pay-Per-Click Congruency Clinic
3:45pm-4:00pm Session Interval
4:00pm-5:15pm Bringing SEO In-House Black Hat, White Hat: Does it Really Matter Anymore? Eye Tracking Research Update M2M: Cracking the Code on Marketing to Marketers Site Clinic
Thursday, December 10 - SEM Training  (Additional registration fee applies)
7:00am-8:00am Continental Breakfast
8:00am-12:00pm Search Engine Optimization (SEO) Workshop Landing Page Testing Hands On: Developing Your Action Plan
12:00pm-1:00pm Lunch Break
1:00pm-5:00pm Advanced Keyword Research Social Media and Your Business
Friday, December 11 - Partnered Training  (Additional registration fee applies)
Full-day Workshop Bruce Clay SEO Training
Full-day Workshop OMI: Integrating Search Across All Online Marketing Efforts
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SES Magazine
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SES Magazine December 2009 - Chicago Guide
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Marketing Team:
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Media Buyer
Media Planner
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Managing Director (MD)
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IT/Web:
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IT Project Manager
Association Sponsors
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CIMA
Social Media Club Chicago
Business Marketing Association - Chicago
Media Partners
DIRECT Magazine
Domainer's Magazine
Econsultancy
eMarketer
Electronic Retailer
eM+C
HispanicMPR.com
Mobify
Mashable
ReadWriteWeb
ReelSeo.com
Revenue Magazine
Search Engine Guide
Search Marketing Gurus
Search Marketing Standard
Target Marketing
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Online Strategies Magazine
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News Distribution
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Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Please Note: Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this agenda. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions. Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee. Audio and/or Video Taping is prohibited without the prior permission of the organizers.


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Local Search Ranking Factors: Blended, Natural and Video

1:00-2:15
Local Search and Social Media

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